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Tourism, Cars, Traffic

Tuesday, 20 November 2018 11:46

First Car Rental is First-to-Market With Self-Service Car Hire

Written by 
Melissa Nortje - First Car Rental Executive Head of Marketing, Development & Strategy

GAUTENG, JOHANNESBURG, 21 NOVEMBER 2018 - If you are renting a car this summer, don't forget to pack your patience, unless of course, you are hiring from First Car Rental, who this week, launched South Africa’s first ever Car Hire Self-Service at major branches across the country.

Says Melissa Nortje, Executive Head of Strategy, Development & Marketing at First Car Rental, “Our new self-service car hire, available at our major branches, is fast, efficient, convenient and paperless. Complete your renter profile at the branch, thereafter, it’s your new way of life! Book online, go straight to a self-service touchscreen, choose the car you want, sign on the screen and you are checked out, all in under 30 seconds.” 

Self-Service has been piloted at OR Tambo for the past 4 months with select methods of payment and is now ready for all market segments.  

Over the past 18 years, tech-savvy First Car Rental has led from the front in developing an impressive set of ‘first mobility’ facilities and software programmes in the car rental industry.Being first-to-market typically enables a company to establish strong brand recognition and customer loyalty (before competitors enter the arena), as was experienced when First Car Rental launched their first-in-world, first-in-market, Show&Go Corporate Facilities at their airport branches in 2011.   

This showstopper technology is popular with corporate travellers, and for good reason, as it ticks all the boxes that frequent flyers would want and benefit from. It entails companies opening an account with First Car Rental, then ‘mobile-readying’ their key staff who travel.

These staff are then issued a tiered Show&Go card, and never step foot in a branch again. They step off the plane, walk a predetermined route to the Show&Go car park, where an agent is waiting with a tablet. No branch, no queuing and no paperwork. First Car Rental’s Self-Service is available to account or non-account holders.

Nortje is resolute that every tech-product they design must uphold the pillars of innovation excellence with the customer at the centre.

Self-Service Car Hire gives the renter the independence to take control of their rental journey. The experience starts when booking a rental online, either at the office, home or on their smartphone.

At pick-up, the renter heads straight to the self-service touchscreen, selects their car of choice, signs on the screen, and the checkout is complete, all in under 30 seconds. The launch phase entails dual-view screens to allow agents to assist renters with their first self-service checkout.

Nortje explains, “We define exactly what improvements we want to bring about in the customers’ rental experience and then we design for this desired outcome. Approaching innovation this way means the business is customer-led, rather than being constrained by current capabilities.  

“I believe that customer centric is a way of doing business with a customer in a way that provides a positive customer experience, before, during and after the rental, in order to drive repeat business and customer loyalty.  

First Car Rental as a collective is a customer-centric company that offers much more than just excellent service and cars; we are data-driven and propelled forward by what our customers ultimately tell us they want. We really listen. They want independence, choice, convenience and efficiency with first-world technology – like the world they live in. We heard, conceptualised, and innovated. Our Self-Service Car Hire is First-World. We know our customers and we trust them and are proud of our journey together.”

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Editors Notes: First Car Rental is a proudly South African car rental company that has been in business for over 18 years. It has more than 7500 vehicles in use across South Africa and 51 car rental branches located nationwide, including branches at all major South African airports, business and tourist destinations. It also has operational presence in Malta, Mauritius, Tanzania and Turkey. 

Worldwide, First Car Rental is partnered with SIXT rent a car, one of Europe's largest car hire companies, to provide international car hire in over 100 countries and 4 500 locations. First Car Rental prides itself on a car hire fleet, which comprises an impressive range of well-maintained vehicles ranging from no-frills models to top-of-the-range luxury cars. They also offer services such as direct transfers, long-term car rental and wedding car hire. Keep in touch with First Car Rental Website: www.firstcarrental.co.za

Issued by Hot Salsa Media on behalf of First Car Rental

For more information please contact Viv Quann at This email address is being protected from spambots. You need JavaScript enabled to view it.

Published in Tourism, Cars, Traffic

Hot Salsa Media

Hot Salsa Media is a full-service strategic advertising agency that has been in business since 2002. Our close knit team come with big local and international agency experience, offering dynamic and cost-effective turnkey services from start-up to national companies.

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