26 June 2017

Using a SMART Approach to Succeed at SMS Marketing

Submitted by Saoirse
Using a SMART Approach to Succeed at SMS Marketing

In marketing, if you’re going to win, you have to know what your goals are, what it takes to get there, and if you’re not getting there, what needs to be done differently. Goals are part of every aspect of life. Everything comes down to priorities, and what you would like to accomplish in every aspect – and this is especially the cause when it comes to an SMS marketing campaign.

Without setting goals or objectives, a campaign may become chaotic.

Most people in business will be more than familiar with setting and using SMART goals. But what exactly is a SMART goal? SMART goals bring structure and trackability to your goals and objectives. Instead of vague resolutions, SMART goals create verifiable trajectories. A SMART approach clarifies the way goals come into existence.


As with any SMS marketing campaign, it is essential, to begin with, a specific objective in mind. What exact do you want to achieve from your SMS campaign?

Remember, no two SMS marketing campaign are going to have the same specific goals.


Measurable goals mean that you are identifying exactly what your brand expects to achieve once you’ve reached your goal. You need to break each step of your SMS marketing campaign down to measurable elements and know what result you are expecting from each step of the process, whether it be ROI or generating good quality business leads.

Know if your SMS marketing goal is obtainable.


Once you’ve identified goals that are most important to the success of your SMS marketing campaign, you need to be sure your goals need to be realistic and attainable to be successful. In other words, they should stretch your marketing teams’ abilities while still remaining possible. When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources.


Is your SMS marketing goal realistic? Does it correlate with consumer behaviour? Is your campaign relevant to your target audience?

Time Based

Every marketing campaign needs a target date so that you have a deadline to focus on. Without a deadline, nothing will be achieved and your marketing team will have nothing to work towards. Having a deadline will prevent everyday tasks from becoming a priority.  Each of the SMART components provides an aspect to your goal that helps you to create something that will be attainable. Having SMART goals will assure your SMS marketing campaign is executed in a way that meets your objectives. It’s important to understand that your SMS marketing campaign will likely impact other parts of your company, therefore it is important to communicate your goals and strategies clearly throughout.

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