A panel of respected judges will review all Credentials Award entries, which will consist of the agency’s written credentials document as well as the agency culture reel - within the various agency discipline types eg creative, digital, PR, media and design.

The judging panel will be made up of six seasoned and renowned Marketers from leading companies in South Africa – already judging the Assegai Awards - along with international and local intermediaries in the marketer/agency space including: Cesar Vacchiano is the president and CEO of SCOPEN International responsible for the international expansion of the group. He has developed projects in many countries, and SCOPEN now has offices in Spain, Portugal, UK, Brazil, Argentina, Chile, Colombia, Mexico, China, India, Singapore and South Africa.

SCOPEN provides knowledge and identifies demands and future trends for marketers, agencies and media owners. The company’ researches are focused on the communication, marketing and advertising changing environment. He is the only non-marketer member of the Directors Council in the Spanish Advertisers Association (AEA), Secretary of the Spanish Effectiveness Awards and member of the Jury in other Industry Awards and Festivals.

Nikki Munsie is Business Director of the Independent Agency Search and Selection Company (IAS).  Nikki has more than 25 years of experience in the marketing and advertising industry with the last 13 years being in a consulting role where she was involved in the development of Business and Brand Strategies with a strong emphasis on Cross Functional Action Learning for Clients.

Hlamazi Mabunda IAS Project Director for the Independent Agency Search and Selection Company (IAS).  Hlamazi is a AAA School of Advertising Integrated Marketing Communications graduate who works as a Project director with key responsibilities to include the streamlining of processes in order to make them more efficient.