Monday, 07 October 2019

A Career in Marketing Management

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Our Marketing Diploma gives you the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

Establish yourself in a dynamic and creative industry with this high-level diploma in marketing

What is a Diploma of Marketing?

A marketing qualification will open many doors for you in your career as it is a key function for most companies. No company can survive without customers and it’s the marketing department’s responsibility to get those customers by generating leads, building brands and raising product/service awareness. One of the best marketing management courses to consider is the Department of Higher Education and Training’s National Diploma in Marketing Management N6.

Our Marketing Diploma gives you the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

Throughout this course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

The course structure is designed to integrate theory, practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing. Students explore underpinning theoretical constructs that inform marketing practice; students engage in practice both in simulated marketing workplace roles and in operating businesses; and they reflect on feedback from industry mentors and assessors. The course aims to develop graduates who are ethical and reflective practitioners with a commitment to professional learning and practice.

Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also provide the foundation and pathways to further study. These programs focus on skill-based approach to learning with more hours dedicated to applied, practical, hands-on learning.

5 TOP REASONS TO DO A MARKETING DIPLOMA

1. Tap into your creativity
Marketing allows you to tap into your creative side. If you are witty, refuse to fit into a box, love to write or can write a catchy slogan, then you and marketing are made for each other.

2. Marketing has various options
There’s room for everyone. Whether you enjoy planning, writing, numbers, data, design, wether you are good with words or imagery, or whether you are an introvert or an extrovert – there is room for everyone at the grand marketing hotel.

3. Be wanted everywhere
Marketing is needed everywhere. Even at non-profits, for-profits, at schools and hospitals, at insurance companies or law firms – can you think of any business where marketing isn’t essential? It’s so essential, that it means there are a lot of jobs in this field. It’s often just the size of the marketing that differs. Large organisations that view marketing as a critical function may have large and diverse marketing departments, while smaller organisations may have only one or two people dedicated to marketing, which will make the role very diverse. There is no down side to study marketing.

4. Stay up to date
Everything keeps changing in marketing. We market where our clients, and clients keep moving. This forces us to stay abreast of changes and keep up with new technologies. It keeps you on your toes and means that you won’t fall sleep or whittle away in a highly repetitive job.

5. Talk the talk
When you understand the fundamentals of marketing, you can talk about it sensibly and impress your boss (or your soon-to-be boss). Learn about the marketing mix, the marketing cycle, how to manage the different environments. Speak the language of your consumer and be familiar with the South African consumer’s behaviour, the consumer decision making process and types of purchasing decisions. Know your product positioning from your market positioning and embrace product differentiation and target markets. You won’t just sound clever, but actually be able to use all of these concepts and models to make the right decision, every time.

One of the best marketing management courses to consider is the Department of Higher Education and Training’s National Diploma in Marketing Management N6.

This 3-year course opens up a It’s ideal for post-school adults with a couple of years working experience who want to grow in their current role, move into a marketing role or start their own marketing agency.

Published in Science and Education