18 October 2018

World’s Largest Obstacle Race and Endurance Brand, Spartan, Launches First Race in South Africa

Submitted by SIMONSAYS communications
World’s Largest Obstacle Race and Endurance Brand, Spartan, Launches First Race in South Africa

October 27 Johannesburg Races Mark Entrance to Sixth Continent for Spartan; Events Include 5-km “Sprint,” 13-km “Super” and Kid’s Races

The rugged trails, tough terrain and scenic views of Kings Kloof, just outside of Johannesburg, will play host to fire, barbed wire and pure grit during South Africa’s first ever Spartan race October 27, 2018. The country’s inaugural Spartan event weekend will feature three of the brand’s signature obstacle race (OCR) distances including the fast and furious “Sprint,” with more than 5-km of terrain and between 20–23 obstacles, a challenging “Super” with more than 13-km of terrain and more than 25 obstacles, and a Spartan Kids race.

Spartan events include race heats for athletes of all ages and skill levels, from beginner to elite, while the Spartan Kids races offer options for children as young as four-years-old. To register and for more information visit: http://www.spartanrace.co.za/en/race/detail/4334/overview

“South Africa is one of the most established OCR markets in the world and we’ve made it our mission to bring Spartan here with the right partner at the right time, and the stars have aligned” said Spartan Founder and CEO Joe De Sena. “We can’t wait to bring our world-class OCR events to the country’s epic terrain for the already large community of adventure racers, and to build South Africa as a major destination for Spartan’s around the world.”

Spartan’s entrance into South Africa marks the sixth continent where the brand holds events, further solidifying it as the world’s largest obstacle race and endurance brand – currently offering more than 200 events across more than 30 countries for more than one million annual participants.

To bring the brand to the new country, Spartan enlisted Marco Caromba, who has long been at the forefront of South Africa’s alternative sports scene. In 1994, Caromba, a South African native, became the first to offer commercial sandboarding in the country, and later became a prominent figure in extreme sports, from snowboarding to street luging to mountain biking. In 2015, Caromba opened the first OCR training facility in South Africa, BattleRush, which is located in Johannesburg. He also became the nation’s first certified “Spartan SGX” coach. Caromba will now act as Spartan’s operating partner in South Africa, working with the brand to produce Spartan events and support the brand in the region.

“I’ve long been a supporter of Spartan, having traveled the world to compete in races across the globe and found that I share the same passion for sport, fitness, grit and transformation as Joe [De Sena] and company,” says Caromba. “The athletic community of South Africa has already embraced OCR and I’m excited to bring them a whole new level of sport, competition and most importantly, the passion of the Spartan community that we’re excited to grow across the country.”

Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade, Monkey Bars and Barbed Wire Crawl.

About Spartan
Spartan is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with
competitive and elite heats. The Spartan lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan World Championship in North Lake Tahoe, CA. Visit http://www.spartan.com for more information and registration.

Melanie Stevens
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Published in Sports Range