07 July 2022

Duca del Cosma expands its South African sales team

Submitted by Gerda Heyman
Duca del Cosma expands its South African sales team

European premium golf footwear and apparel brand Duca del Cosma has set international golf fashion trends for two decades, combining functional sport elements with Italian fashion. The exclusive Duca del Cosma shoe collection for ladies and men is now also available in South Africa and the brand has bolstered its sales team to reflect growing interest and sales traction.

To ensure that the brand makes an appropriate splash in South Africa with style-conscious professionals, players and fans, Duca del Cosma is backed by an all-star sales team who boast the background, experience and skills to align with a distinctive premium international brand.

South Africa’s voice of golf, Dale Hayes, and his colleague Paul Adams, whose name is synonymous with golf retail in the country, have partnered with Duca del Cosma to introduce the brand’s offerings to golf club retail and make the brand accessible for the first time in the northern regions of the country.

If they need an introduction, Dale Hayes was inducted into the South African Sports and Golf Hall of Fame and was the winner of 27 professional golf tournaments. He has gone on to become one of the most recognisable and respected commentators in world golf, as well as director and owner of Golf Creations.

“Being a golf commentator, I follow a lot of golf on the course and on television and have noticed a massive change in golf fashion the last few years. The clothing is colourful, with an emphasis on comfort. The Duca del Cosma shoe brand is clearly bringing something different to the golf shoe market, offering bright trendy colours and an exciting, fun range of lifestyle golf footwear to wear on and off the golf course, which I believe is exactly what the South African golf market needs,” says Hayes.

Paul Adams,former member of the South African team that brought home the World Hickory Open Championship in 2012, has been instrumental in growing golf as a sport in his capacity as a fundraiser, golf industry strategist, as well as founder and organiser of various international and domestic championships.

“We are extremely excited to add the Duca Del Cosma luxury and performance golf shoe brand to our golf retail offering. The technology, exquisite design and comfort of these shoes will rejuvenate the golf fashion experience,” says Adams.

Duca del Cosma has also signed contracts with two sales agents to expand the brand’s footprint across golf and sports retail stores in their different regions. Anton Prinsloo will be responsible for the Southern and Eastern Cape, while Riaan Roux represents the Western Cape.

“The Duca del Cosma handmade golf shoe ranges feature top-quality leather that complements the quality gear and clothing golf brands we already represent. We believe golfers – both pros and amateurs – need to be educated about the importance of wearing the correct footwear, which provides the necessary comfort and support to enhance performance. The Duca del Cosma shoe range offers that and more,” says Prinsloo.

“The brand is starting to make inroads in the South African market. This is not only happening in the golf market but also in the lifestyle market, due to the brand merging golf and lifestyle applications seamlessly. The style of the models of shoes is eye-catching and allows every golfer to find a shoe that will meet their budget, as well as accessorise their wardrobe. The no-compromise attitude of the design team and quality of the workmanship makes this a brand that many golfers will aspire to,” adds Roux.

According to Adolf Stoffberg, CEO of Duca del Cosma, “The expansion of our sales team and countrywide footprint is just the start in our journey in South Africa to make Duca del Cosma more prominent in the local market, giving the golf fashion connoisseur access to the highest-quality style and comfort in a golf shoe. We are excited about our highly knowledgeable sales team, well-known within the golfing and golf retail community.”

The highly experienced and established golf sales agents will be responsible for growing the brand’s presence in retail stores across the country. The team will also educate, assist and support its retail partners to enlighten discerning customers about the evolution of comfort and style offered by the Duca del Cosma high-quality shoes with their lightweight, innovative, stylish and functional nubbed soles to wear both on and off the golf course.

The Duca del Cosma range of golf fashion shoes are available directly via the online store, https://www.ducadelcosma.co.za, as well as at select premium golf pro shops and retail outlets across the country. Visit the website to find a list of pro shops and sporting stores that stock the brand.

Published in Sports Range

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