Thursday, 22 November 2012 16:17

Betting on EFC Africa title fights at Betxchange, set to knock out viewership record in South Africa.

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Betting and television rating records are set to be broken when next week Friday when Extreme Fighting Championship (EFC) AFRICA 17 title fights are taking place. Dubbed "the most epic fight card in EFC AFRICA history" fans will be salivating when Jeremy Smith faces Darren Daniel, and Costa Ioannou takes on Leon Mynhardt, on 23 November.

Its predecessor, EFC AFRICA 16 which took place on May 19th, saw 1.4 million viewers tune in to watch Potts face Mikixi, and send ratings and betting skyrocketing. The ratings surpassed those of any combat sport locally, and the tournament was also viewed across the globe on 8 different television networks. Fast becoming a global phenomenon and utilizing its global broadcast partners, EFC AFRICA makes its way to television sets in over 100 countries.

EFC AFRICA president Cairo Howarth is more than optimistic about the forthcoming tournament: "From the unprecedented hype surrounding the EFC AFRICA 17 fight card, we expect next week to be a record breaking event, with the highest TV ratings in African MMA history."

There is a growing global following of mixed martial arts and the Michiel Opperman welterweight title fight was watched by millions. Demarte Pena and Ruan Potts are also on unbeaten runs, making the upcoming fights even more exciting.

Commenting on the explosion in Africa, Howarth is ecstatic: "Africa loves MMA! It is a fact, EFC AFRICA has proved it. Plus MMA fans around the world loving the EFC AFRICA fights, athletes and production, and as our broadcast reach expands into new territories, more and more people are getting caught up in the African MMA explosion."

EFC AFRICA 17 takes place at the Carnival City Big Top Arena on 23 November 2012. The event is presented by MusclePharm and has the leading sports betting institution, Betxchange, with over 10 000 betting options available on all horse racing and sports betting. Betxchange is EFC Africa's Official Betting Partner. From as little as R1 – Bets can be placed on each of the thirteen bouts at EFC AFRICA 17. So, not only will you be able to watch the best MMA action on the African continent this coming Friday at Carnival City, you can also stand a chance to score extra cash whilst doing it. If you think you know what the outcome of the epic fight card will be, it's time to take a punt.

Why not take the opportunity to win big by giving your predictions on any of the thirteen explosive bouts. Plus now exotic betting has been introduced on the two title fights, so you can go as far as predicting how the bouts willend, increasing your odds. Visit or call +27 11 712 4610 / +27 861 BETXCHANGE (+27 861 23 89 24) FREE to place your bets now!

Tickets for the event are available from Computicket for the live event. Nu Metro Cinemas will be screening a live broadcast of the tournament. Fans will not want to miss this groundbreaking event. For more information and full fight card visit

About The Extreme Fighting Championship (EFC)™

Operating out of Johannesburg, South Africa, Extreme Fighting Championship (EFC) AFRICA™ is home to over 100 exclusively signed fighters and produces 8 live events annually. All mixed martial arts events are hosted on African soil with participants from South Africa, DRC, Nigeria, Angola and Egypt to name a few. All combatants are tough-as-nails competitors who fight for honour and glory.

EFC AFRICA™ events are covered internationally and broadcast in 49 countries. Broadcasters include etv and FX (Africa), FIGHT NOW TV (USA, Canada, the Caribbean) and EUROSPORT (Europe). Live internet coverage can be viewed on, while cinematic live coverage can be seen in South African cinemas at NU METRO cinemas.

Follow EFC AFRICA™ on social media through Facebook and Twitter. Regular updates to the official website,, will keep any fan up to date on the latest results, fixtures and mixed martial arts news. As one of the fastest growing sports brands in Africa, keep an eye on local media for coverage.

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