Sending press releases & to right media publication news communication

Finding the perfect medium for your press release is as simple as figuring out your target market. The good thing about a press release is that it can take many different forms and be sent to a variety of media outlets.

Finding the perfect medium for your press release is as simple as figuring out your target market. The good thing about a press release is that it can take many different forms and be sent to a variety of media outlets.

Here, we'll address the various forms of media, and how they might benefit your organizations ultimate goals and strategies.

Newspaper
This is the source most people think of when we speak about submitting a press release. Its the oldest form of communication in civilized societies across the world. Some people think the newspaper is a widely outdated form of communication, and that the number of readers diminishing will ultimately be the downfall of the paper entirely.

There are many different forms of newspapers depending on the region you're seeking to publish in. If your client is large enough, like IBM or Starbucks, then you have a chance at making national headlines when you have something of importance to say that will affect the countries readership.

If you are able to send press information to one of the national publications, such as USA Today, or possibly a city-specific paper that has a national following, such as the Washington Post or New York Times, chances are, someone on their staff already has their eye on you. The sooner you form an amicable relationship with one of the staff, the more smoothly your press release will be processed in the news department.

The Associated Press (AP) is the main conglomerate when it comes to media publication. Almost every paper in the country, from large nationwide papers, to small community setups, has a direct link to the AP for the most prominent news available. If the story you're delivering has local implications, you can look up the AP bureau for your state in the states capitol.

However, if your client has impending information that is suitable for national headlines, you can send your press release to AP's General/National Desk or International Desk at Associated Press, 50 Rockefeller Plaza, New York, N.Y. 10020. This news wire feeds 24 hours a day into most news departments around the world, so your item, if applicable to their audience, will be picked up immediately.

Of course, if you only have reason to publish your clients press in the local paper, by all means, send it to the correct editor of that publication first. Most larger newspapers are now published free online, in addition to their print counterparts, so don't be disappointed by the statistics that warn of the decline of print journalism. It isn't going anywhere anytime soon.

Television
Perhaps the most influential of all media sources, television allows its audience to experience news in the most realistic way. When we turn on the TV, a reporter stands in the midst of the scene, allowing us to hear, see, and feel (emotionally) what is going on around him.

His description of the events cannot compare to what our own eyes and ears consume. Thankfully, news shows don't only have to report on the worst life has to offer. They bring us the news about everything that will directly impact our lives for the better or worse in the timeliest fashion.

Like an editor, a producer will be the one who decides what is newsworthy to his audience. But for a producer, the value doesn't end there. A producer wants to know if there is live footage he can shoot when the report is brought to the eyes of the public.

Is there any way for him to directly interview one of your contact sources for his show? Even better, can it be an exclusive? News competition is fierce, with some starting their broadcast earlier than others, just to be the first to bring you the information.

Local news is dramatically different from cable news channels. Stations such as CNN, a 24-hour news source headquartered in Atlanta, Georgia, that has up-to-the-minute coverage of everything from International terrorism to sports and entertainment, are strong competition for local channels. If your news makes it on CNN, chances are, it'll be on your local channel later that evening.

Like the newspaper outlet, television stations have current, constantly-updated Internet websites devoted to keeping their customers informed at all times. If your press release makes it to the news, then it will also probably be included on their main website as well.

Since the producers are trying to keep their audience tuned in to see their advertisers, the press release introductions they receive will be written in a completely different style than the print form. In a print form, you have to get to the point quickly, in order to maintain your readers interest, and keep them tuned into your message.

The opposite is true for a television broadcast. Its unlikely that any reporter is going to tell you all of the facts in their very first sentence, when they could string you along for the rest of the broadcast.

The producers are much more concerned with the live feed going into your home than they are the actual content, although that, too, is of great importance. A producers job is to bring the news to the public in an interesting, aesthetically pleasing method. So he has to concentrate on putting a scene together with your content.

The Internet
As we've already seen has a tremendous impact on the reach of the media. Not only do traditional media outlets utilize the far-reaching grasp of the Internet to feed their audience on a constant basis, but there are thousands of other Internet-based organizations that provide the public with information without the means of print or video feed.

One good place to start is with each Internet Service Provider (ISP) that you can think of. For instance, when a member signs onto America Online (AOL), the first screen to pop up is an interactive news source. Usually, they tend to concentrate on entertainment, but that all depends on which Service Provider your targeting.

for instance, greets its members with the latest interesting news feature. And from there, members can click on the item of choice that interests them, therefore, customizing their news.

More and more sites now offer a running banner of news for their customers, feeding our insatiable appetite for live feeds into the most fascinating aspects of our world.

The Internet not only provides you with a basic format to spread the word of your news, but it allows you to present that information in a variety of ways. Text is almost always accompanied by another means of communication, such as audio or video stream, graphics, or pictures.

This method of media distribution means your viewers will be able to learn more with the click of a button. You can link them back to your website, where its a good idea to store a page of recent press release information, or other announcements. Or, provide your viewers a chat or message area so that you can gage the consumers reaction to your press release on the spot.

In order to participate at the maximum capacity in the Internet world of news, its best if you stay up-to-date on your technology and cater your news to the people who might be viewing it online educated, white-collar workers who are looking for fast information, with a high-quality feel to it.

If you're technology-impaired, now is the time to sign up for a class and learn the ins and outs of basic Internet communication. The World Wide Web is a vast source of communication outlets that lets you reach an unlimited audience within seconds.

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MyPressportal is geared towards the South African Market only. A press release can have a huge impact on the marketing of your company, as many journalist use press releases to communicate new happenings from all types of companies and NGO's. MyPressportal is FREE. We do not plan not to make this a paid service. If you would like to know more about the system, please read the FAQ.