Place your press release in the right newspapers, magazine and internet...

Finding the perfect medium for your press release is as simple as figuring out your target market. The good thing about a press release is that it can take many different forms and be sent to a variety of media outlets.

Finding the perfect medium for your press release is as simple as figuring out your target market. The good thing about a press release is that it can take many different forms and be sent to a variety of media outlets.

 Here, well address the various forms of media, and how they might benefit your organizations ultimate goals and strategies.

Magazines
Magazines, like any other media outlet, have their own rules and guidelines for submission, and they cringe whenever you embark on a path that deviates from their cause.

If you're a public relations official, you're probably used to creating a basic press release in a effort to notify the editor of your news, and let him take it from there. However, submitting your information to a magazine is more like crafting an article as an outsider.

With a press release, you're probably targeting a trade magazine some specific publication that caters to a specialized topic of interest. For instance, if your client is about to launch a new convertible solar powered car, you'll want to send it to an automobile trade magazine, not Woman's Weekly.

When you make the decision to submit to a magazine of any kind, go out and purchase the writers must-have guide the Writers Market. This book is updated each year to contain almost every listing you can imagine for publishers, agents, and your target magazines.

Each year, the magazines receive a questionnaire from Writers Market, which they then complete and return to the books publishers. At press time, the magazines are divided into categories such as Women's, Trade, Romance, Mystery, etc. You simply flip to the genre of your choice, and there it will tell you all of the guidelines to follow when submitting your information.

Since magazines are looking for articles, its great if you can simply query them with an already-completed article about the new product or service your client is offering. Like newspapers, a magazine wont be interested in an advertisement that reads, Try the best face cream ever invented! They have an ad department for this type of content, and they charge heavily for it.

Instead, approach it as a consumer-informative document. Do some research, compare it to the other products, but don't lie about the results. The magazine probably has a fact-checking department that will call your bluff if you provide false information, and they may even include you in a negative article if you try anything tricky.

The most important thing to remember when approaching a magazine is know your target! Do not write them a stuffy business-like article if they speak in slang and poke fun of society. Request a back issue, or study their current publication to get a feel for their tone and style.

Then, make sure your idea hasn't been done before or least, recently. If your organization is doing something beneficial for the community, such as building a home for a family who lost everything, angle your story around a person who is organizing the campaign, and send it in as a human-interest piece.

Radio
Radio is a great way for your company to get a short mention or blurb in the community. It is not, however, the most effective way to reach your audience. Too many people change the station when the music stops, and the radio DJs have to keep up a fast pace, so they don't have time to waste on one subject in particular.

Normally, its easier to purchase radio space as an ad, rather than try to get a quick mention from the producer on your news. However, if its an event that your company is sponsoring, it is a great idea to approach the station in an attempt to have them co-sponsor it.

If your company is having a fundraiser for the needy, and will have live bands and food, with family generated activities, many radio stations would love to be onsite, reporting directly from the event in an effort to interact with the community.

They gain from those situations, too, since their staff will be on hand mingling with the audience and giving away bumper stickers and t-shirts. You'll benefit because their listeners will know of your event prior to it happening, and many will attend just to be a part of the stations activities and giveaways.

The perfect medium is whatever your target audience enjoys most, and what they spend the most time on. If you're seeking to target affluent individuals who are community-conscious, then the newspaper is a great way to reach them.

If the blue-collar worker might generate a more pro-active approach in benefiting from your piece, then the radio is a perfect way to interact with that sector of the community. Everyone has different methods of communicating.

No matter what, investigate the possibility of distributing your news to as many different outlets as you can. The more people you reach, the higher the chances of success are for whatever event or product you're touting.

Bear in mind that not every producer or editor will see the significance in delivering your information to his or her audience. Therefore, before you present your items to them, develop it with that particular medium in mind.

About Pressportal

MyPressportal is geared towards the South African Market only. A press release can have a huge impact on the marketing of your company, as many journalist use press releases to communicate new happenings from all types of companies and NGO's. MyPressportal is FREE. We do not plan not to make this a paid service. If you would like to know more about the system, please read the FAQ.