22 January 2015

StateoftheART Launches New Website

Submitted by: Jennifer
StateoftheART Launches New Website

Cape Town based StateoftheART, an innovator in the online art world, has been showcasing and selling affordable contemporary art by emerging artists since 2010. This month they launched their new website to support the keen interest in South African art, bringing their works to a global  audience with easy access via the web.

The recent boom in the online art trade, currently valued at around R28bn is forecast to more than double by 2018. At least 71% of art collectors have now purchased artwork online according to the 2014 Hiscox Online Trade Report , with that number expected to rise. StateoftheART founder Jennifer Reynolds says "We want to offer our visitors the personal touch and intimacy of a gallery setting, without the limited selection associated with a physical space. More than half of our customers use a mobile device to browse our online art gallery, perhaps because there is something particularly satisfying about viewing art on a tablet as the tactile experience of holding the device feels almost the same as picking up a painting to look at it more closely."

The great advantage of StateoftheART is that it affords visitors to the site the opportunity to discover and buy affordable fine art that would not otherwise be easily found.  The slick and easy to use website allows visitors to browse and buy high quality art in the comfort of their own home, making contemporary art even more accessible. Works can be bought directly from the website and delivered anywhere in the world. The site offers a 7 day money-back guarantee. To discover the world of StateoftheART, please visit www.stateoftheart-gallery.com

About

StateoftheART is South Africa's premier online gallery where you will discover an exclusive selection of carefully curated art by top emerging artists. Our virtual platform is complemented by the brick-and-mortar StateoftheART gallery in Cape Town; an intimate space in which we regularly host exhibitions and where art lovers can view a dynamic selection of works by our represented artists.

For images, information and interviews with Jennifer Reynolds, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.

StateoftheART Gallery

Established in 2010 and a pioneer in the online art market in South Africa, StateoftheART re-imagines the brick-and-mortar art gallery experience for the digital age, differentiating itself through full transparency and accessibility. Our pricing structure is clear and straightforward with the majority of the proceeds from a sale being returned to the artist who created the work. Importantly, our pricing is very competitive, leaving no room to incentivise buyers with discounts. The StateoftheART Gallery Award, a not-for-profit initiative, was founded by the gallery in 2018 to promote artists who have yet to establish a profile on the contemporary South African art scene - so when you buy art from StateoftheART you’re directly supporting artists.