28 April 2021

Dr Lynette Sauermann partners with Eximia Belle

Submitted by Pearlmar Chauke
Dr Lynette Sauermann partners with Eximia Belle

Eximia Belle is pleased to announce that it has partnered with Dr Lynette Sauermann, a medical professional who will work with the clinic's aesthetic department.

Sauermann has over 27 years of medical practice, some of her most notable accomplishments include establishing a Centre for Diabetes and Endocrinology branch in Polokwane as well as a Travel medicine clinic; participating in clinical studies, Aviation and Aesthetic medicine; and managing her private practice.

Having garnered experience in aesthetic medicine, Sauermann decided to extend her medicinal services to include both clinical and dermatological offerings.

For this experienced doctor, aesthetic medicine provides the right balance between surgery and assisting patients to not only feel physically great but to look it as well. Having patients come back after receiving fillers and Botulinum Toxin to express how much their lives have changed for the better, inspires and propels her to work even harder.

This sense of fulfilment, drive and need to uplift the lives of patients is what makes the journey with Eximia Belle even more exciting says Sauermann. This new chapter brings with it opportunities of expanding even further in the field of dermatology and to solidify a distinguished career in medicine.

Inspired by Eximia Belle’s founder, Joha-Nel Van Zyl’s enthusiasm to make the company a success by disrupting the status quo of aesthetic clinics, Sauermann says she is looking forward to the new possibilities of changing the lives of their patients with non-invasive procedures.

She is no stranger to innovation either. Before establishing her private practice, Sauermann and her business partner founded one of the first medical walk-in practice groups, On Demand Doctor in her new hometown of Pretoria, to better assist the community with their medicinal needs.

In 2017 during the height of her career, Sauermann, despite the pulls of work and home, also enrolled in a Diabetes Postgraduate Diploma from the University of South Wales, which she completed with distinction.

When Sauermann is not treating patients, she enjoys family life with her family which consists of a husband who is also a doctor and their daughters.

With such a fulfilling career, Sauermann says striking a balance between work and raising three children, while maintaining a home as a wife, has been one of her greatest challenges. Considering her vast accolades and that her middle daughter is following in her parents’ footsteps to also become a doctor, Sauermann's efforts have paid off.

Her hobbies include sewing; interior designing; entertaining and cooking. As a sports enthusiast, she is engrossed by cricket; athletics; Olympics; tennis and golf; and participates in the last two socially. 

Sauermann can be found at the Eximia Belle aesthetic boutique clinic at 289 Stokkiesdraai Street, Erasmusrand, Pretoria. Her trading hours are Wednesday from 5 pm – 8 pm and Friday from 9 am to 4 pm.

Described as a Public Relations (PR) guru by her peers, Madelain Roscher is the Managing Director of PR Worx, a full-service marketing-communications agency, which she established in 2001. With 22 years’ in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable successes under her leadership. ​ Notably, PR Worx is the highest awarded public relations firm in Africa having been honoured as the best in Johannesburg, Ekurhuleni, South Africa and Africa awards for nine consecutive years. Madelain also won the 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards, 2017 Woman of the Year: Media category; the Most Influential Women in Business award; was recognised as the Most Admired PR Professional in South Africa; and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award. ​ Her knowledge of the sector and developing commercial strategies that are impactful and that generate a maximum measurable return on investment for her clients, are some of her strongest service offerings. Her responsibilities include strategic business development for her own firm and that of PR Worx’s blue-chip client portfolio. ​ Prior to starting up PR Worx, Madelain was head of South African Airways’ worldwide corporate communications function and the airline’s global spokesperson for a period of six years. During this time, she was one of two employees that was selected from 25,000 airline staff to represent South Africa in Switzerland as part of an aviation MBA programme.