Playing with dolls remains one of the most popular leisure activities for girls aged four to five. This is one of the key reasons that the Baby born brand continues to innovate and launch new products into the market, thus maintaining a legacy of creating toys that are great play companions.

The popular Baby born doll is now available in soft touch. She features a soft and seamless body, improved movement of arms and legs, and she cry tears more easily.

Chiquita Patrizi, spokesperson for Prima Toys is excited to have launched the new range into the South African toy market. “The new soft touch doll from Baby born is a great new toy. The play concept grows with your child and no limits are set in terms of imagination. Little girls will love the doll’s new features,” says Patrizi.

Since Baby born was introduced to the marketplace in 1991, more than 22 million dolls have been sold worldwide. The fun continues as the brand develops and expands with new, carefully designed toys. Numerous accessories are included with each doll, including a plate and spoon, a potty, a dummy, a diaper and a sachet of baby doll food. An extensive range of playsets and accessories are also available, creating a wonderful universe of imaginative play where the values of nurturing and kindness are instilled.

Baby born dolls, accessories and playsets are ideal for girls aged three and over. The products are available at good toy stores and retailers countrywide. For more information go to www.primatoys.co.za