06 August 2015

Samsung’s SUHDTV Delivers Seamless Connectivity, Vivid Display and Real UHD TV

Submitted by: Debora Siyaya

Samsung’s SUHDTV Delivers Seamless Connectivity, Vivid Display and Real UHD TV

The Samsung SUHDTV offers true UHD TV performance and resolution with 4K
JOHANNESBURG, South Africa –06  August, 2015 – Samsung Electronics South Africa recently launched the exceptional Samsung SUHDTV. Samsung reserves the “S” identification for its most premium flagship products that signify a true leap forward in technology and this product truly delivers the ultimate in Ultra High Definition Television (UHD TV).

It represents a breakthrough in television technology complemented by sensational picture quality, stylish design and immersive seamless connectivity. Delivering on the promise of the Internet of Things (loT), the SUHDTV sets a new standard in device connectivity with effortless convergence of mobile and television platforms. When combined with state-of-the-art technology and supreme visual performance consumers are delivered a true UHD entertainment experience, second to none.

“The all-new Samsung SUHDTV features the Tizen operating system that has been developed to create content rich interactions for users,” says Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics SA. “Consumers can watch television content on their mobile device and switch between devices with the press of a button. Apps add another dimension to the SUHDTV offering and that is why Samsung constantly encourages developers to create and develop innovative new apps.”

However, he continues that the South African market has been flooded by pseudo UHD TVs that offer none of these benefits and a 3K resolution that isn’t true UDH. “This means that some consumers inadvertently own a fake UHD TV. The picture quality on these imposter UHDs is nowhere near the deeper blacks, vivid colours and superb definition resolution of a true 4K television as the pixels weigh in at a mere 2880x2160 versus the 3840x2160 pixels of true UHD TV.”

Another benefit of buying an authentic Samsung 4K SUHDTV is that it helps users to better organise their lives. Mobile alarms can by synced with daily reminders when they are set up in the system, while it automatically displays weather conditions and shifts to a predetermined news channel selected by the user to help consumers to start their day productively before even leaving home.   “It also connects with other Samsung devices, allowing you to remotely control the volume, channel, apps, images and multimedia from any location in the home and it comes with an array of connectivity options such as HDMI, USB, built-in Wi-Fi and Digital Audio, ensuring that every console, gadget and device can be connected,” Thackrah explains.

He concludes that the value proposition of a Samsung 4K UHD TV hugely outweighs that of sub-standard UHD TV. “Samsung UHD TV’s revolutionary nano crystal technology, Tizen-based operating system and superior connectivity options and controls mean that it’s a long-term investment into a lifestyle eco-system. Samsung sets itself apart from its competitors through a 360 degree consumer offering. Although operating in a fiercely competitive marketplace, Samsung offers consumers an end-to-end entertainment experience of products that can all connect to each other, creating a value proposition that draws consumers to the brand and ultimately converts them into loyal ambassadors.”

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

For further information, please contact:
Pearl Ndlazi
Jake Griffioen Epic MSL Group
Samsung Electronics South Africa
Tel: 011 784 4790 / 011 549 1647
Cell: 079 021 5006 / 071 671 2052
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