Thursday, 22 January 2015

Tyga and SchoolboyQ Live in South Africa at #AXECESSJozi

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AXECESS presents Tyga and SchoolboyQ live in South Africa at #AXECESSJozi on the 7th of March 2015. Be sure not to miss this epic event!

Johannesburg, South Africa –On the7th of March 2015, #AXECESSJozi will welcome two mega Hip Hop artists, Tyga and SchoolboyQ, who will be performing in Johannesburg for the first time together, brought to you by Axe.

This is the first announcement phase of the international artist line up for Axecess Jozi 2015. Additional international and local artists will be announced in January 2015, so keep it locked on www.axecess.com for more information. Let’s get the Twitter-sphere rocking by using the hash tag #whoisjozibound?

Spend one night with these lyrical geniuses at the Mary Fitzgerald Square, in the heart of the Johannesburg CBD, where there will be an array of both international and local celebrities, as well as VIP A-listers.

AXE is exceptionally excited to be the pioneers who are bringing these multi-award winning artists into the country after successfully hosting the Big Sean concert in 2014. This one-night affair guarantees to bring out the essence of what it means for music and lifestyle to intersect.

“AXE and Music are integrally linked,” says Sphe Mjadu, Public Relations Manager for Personal Care, Unilever. Music is central to youth culture; hosting Axecess Jozi for the second year proves that this is a great way to connect with our consumers.”

Hip Hop superstar, Tyga, needs very little introduction. With over 5 million followers on both Twitter and Instagram, his celebrity status is undisputed. From his early days of releasing mixtapes, his debut mixtape ‘Young on Probation’ garnered enough hype that culminated in him landing his first record deal with Lil Wayne’s Young Money Entertainment label. Needless to say, this began the tidal wave of hits ranging from the track "Deuces" which was released as the debut single of the mixtape and, as of August 26 2010,  reached number 14 on the Billboard Hot 100 and number 1 on the Billboard Hot R&B/Hip-Hop Songs. More recently, on September 12 2014, Tyga announced via Instagram that his new single titled "40 Mill", which will be produced by Kanye West, Mike Dean, Dupri and his own producer Jess Jackson, is set to launch.. The upcoming album is also set to have features from Justin Bieber, Young Thug, Kanye West, Chris Brown and Drake.

Whether you are talking about SchoolboyQ’s independent albums “Setbacks” and “Habits and Contradictions”, or his contributions to Hip Hop group Black Hippy together with Jay Rock and Ab-soul, he has undoubtedly been in the rap game for a long time. His most contemporary album “Oxymoron” which has hits like “Studio” and “Man of the year” have made the US Billboard Hot 100 chart. Upon its release, Oxymoron debuted at number one on the Billboard 200 chart, with first-week sales of 139,000 copies in the United States.  In April this year, SchoolboyQ also made his solo magazine cover debut with the April/May issue of the long-standing Hip Hop magazine The Source, which hit newsstands on April 10 2014.

Jalibird Productions, the company behind the spectacular production of the Axecess Jozi featuring Big Sean earlier in 2014, will be the team behind the production in 2015 in partnership with Glen21.

About the tour venue and dates:

#AXECESSJozi will be staged on the 7th of March 2015 at Mary Fitzgerald Square, Newtown.

Tickets are on sale from Computicket [link to: www.computicket.com] from Friday 6th of December 2014 at the following prices:  

General - R450, Golden Circle - R750.

Let’s get ready to turn up the music with #Axecessjozi. For more information, questions or queries, please do not hesitate to contact Sphe Mjadu, Public Relations Manager – Personal Care | This email address is being protected from spambots. You need JavaScript enabled to view it. | 031 570 2472.  

About AXE

Axe is a Unilever Brand and was first launched in France in 1983. Since then it has become the deodorant of choice for men in more than 60 countries, including South Africa. It is the number one selling deodorant in several European and Latin American markets, and since its 2003 launch in Asia and the United States it has also achieved a notable presence there. Axe is masculine, original, individual, cool and fun and we pride ourselves on giving guys the edge in the mating game.  

Axe is a Unilever Brand and was first launched in France in 1983. Since then it has become the deodorant of choice for men in more than 60 countries, including South Africa. It is the number one selling deodorant in several European and Latin American markets, and since its 2003 launch in Asia and the United States it has also achieved a notable presence there. Axe is masculine, original, individual, cool and fun and we pride ourselves on giving guys the edge in the mating game.  

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