Monday, 27 October 2014

Shoprite/Checkers’ Whitey Basson takes part in the Ice Bucket Challenge

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Whitey Basson, CEO of Shoprite/Checkers, has accepted the Ice Bucket Challenge after a nomination from Truworths’ Michael Mark and a number of other business associates. In accepting the Challenge, he donated boerewors in true retail fashion to the value of R100 000 and 99 cents to a number of schools in the country to use in fundraising events.

“We need to create jobs in South Africa which we continuously do at Shoprite but I also believe we need to teach our children how to be entrepreneurs and create more jobs from a young age,” said Basson.

Basson challenged learners at the schools receiving the boerewors to become entrepreneurs and double their money by selling boerewors rolls with the donation they receive through fundraising efforts for their schools.

He extended the Ice Bucket Challenge to the heads of 10 large South African schools, challenging them to make a difference in previously disadvantaged communities.

Well-known South African singer, Kurt Darren, poured the bucket of ice over Basson’s head to the delight of a huge crowd that gathered at South Africa’s Championship Boerewors event at Sun City to crown the country’s top boerewors maker. Koos van Dyk from Polokwane in Limpopo walked away with the 2014 title.

The winner’s delicious recipe will go on sale to the public at all Shoprite and Checkers stores from Friday, 10 October.