Thursday, 18 November 2021

Levelling up with Russian Bear

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Levelling up with Russian Bear

Vodka brand collaborates with Blaq Diamond and Nadia Nakai to bring new limited-edition range to life

Multiple award-winning premium vodka brand, Russian Bear, continues to stake its claim in the South African market. As the second biggest vodka brand in the country, Russian Bear is rooted in urban culture and meaningful collaborations that align with their brand values. For the recent unveiling of their Limited Edition Pack (LEP), Russian Bear joined forces with influential local musicians Nadia Nakai and Blaq Diamond to introduce consumers to ‘The Next Level’.

The #NextLevel Limited Edition bottle is a homage to the Russian Bear fans. It features the same beloved vodka but is cased in a limited-edition bottle designed with the input of these fan favourites. While collaboration is built in Russian Bear’s DNA, it is also essential to the artists involved. According to Nadia, collaboration between creatives and bigger brands is key as it provides a platform to give up-and-comers some major exposure, especially talented musicians who need that extra push. Blaq Diamond shared that this opportunity gives them a platform to impart positive energy and encourage growth to their fanbase.

Taking it to the #NextLevel

Russian Bear is known for constantly innovating, being a pioneer in urban culture and finding new ways to take things to the next level. Nadia concurs, saying that Russian Bear makes a conscious decision to create platforms for artists to showcase their skills. “What I admire most about the brand is its focus on amplifying the local music industry.” Blaq Diamond praises the brand’s versatility. “The ability to fit in the urban space and still be trendy with all appropriate age groups make Russian Bear truly stand out and is what we enjoy most about them.”

As part of this exciting campaign, Russian Bear is rewarding fans with the chance to get in on the action and experience that next level lifestyle. The brand is giving away R100 000 in instant prizes and the chance to win a limited-edition lifestyle worth R50 000 for one month as part of their #NextLevel competition.  This includes a cash prize, a stocked home bar, a STORY Sneaker Store voucher and a personalised, tailor-made #NextLevel experience.

“Our limited edition bottles have always been a hype, and this year is no different. We’ve had some amazing, stand-out and memorable limited-edition packs since it first launched. In true Russian Bear style, we’ve taken this year’s LEP to the next level through our collaborations with Blaq Diamond and our first-ever female artist, Nadia Nakai, on the bottle. Consumers asked us to forget limits, break boundaries, and go above and beyond. So, this is us taking things to the #NextLevel,” says Luwanda Mxhosana, Brand Manager for Russian Bear at Edward Snell.

“As a brand dedicated to giving the consumers what they want, this year’s LEP is a combination of Russian Bear, celebrity artists and the consumers, with loads of amazing prizes up for grabs. This is undoubtedly the dopest limited-edition pack and competition we’ve launched, and we’re incredibly excited to get everyone involved. It’s time to get hyped!”

Purchase the new Russian Bear LEP today and stand a chance to win.

The competition is only available to persons 18 years and older. Drink responsibly.

Note to editor:

How to enter the competition:

1. Buy a bottle of Russian Bear Limited Edition
2. Find the unique code under the cap
3. SMS your code to *120*8016# OR share a clip explaining what a #NextLevel limited lifestyle means to you
4. Tag Russian Bear using the hashtag #RBLimitedEdition and stand a chance to win a #NextLevel lifestyle to the value of R50 000!

Watch the bottle launch video here

About Russian Bear

Russian Bear is a multi-award-winning premium vodka that has been setting the bar for quality vodka for several decades, including winning a number of local and international accolades. Rooted in urban culture and built from the streets up, collaboration is in Russian Bear’s DNA. The brand is all about collaborating with the people who matter most, the fans, the artists, the creators, the innovators, the dreamers, the mentors, the change-makers, the boundary-pushers, those who persistently ask themselves what’s next and try to find the Next Level of the Next Level.