Starrstruck’s video on Demand Now Available
Submitted by: Pearlmar Chauke
Starrstruck is an online platform that hosts Mzansi’s hottest talent through the performances in a world-class studio infront of an intimate crowd.
“We bring performers and fans closer together. The curated performances are recorded, post-produced, packaged and uploaded on Starrstruck.live. At the click of a button, fans have access to awe-inspiring acts from the country’s brilliant performers directly from the comfort of their home TV, laptop and mobile devices,” says Tim Fish, Founder of Starrstruck.
On Friday the 13th of November, Starrstruck’s Video on Demand will have five productions on their platform. Fans of Skwatta Kamp, Thabsie, Martin Bester, Mzansi Youth Choir and Tussen Sterre and Armand Joubert have the opportunity to purchase their tickets, rally their inner circle, get the food and drinks and enjoy a golden circle moment in the comfort of their own space.
Fans can buy their ticket for Starrstruck’s Video on Demand performances online and have unlimited access to a show of their choosing for 48 hours. Catering to diverse needs, Starrstruck’s platform hosts comedy; dance, music, and theatre productions. In addition to the Video on Demand offering, audiences can be the first to watch shows as they premiere on Starrstruck’s streaming platform. Msaki and Quarantine Comedy Café will premiere at the end of November 2020.
Starrstruck’s primary purpose is to connect performers and fans in a more meaningful way by bringing local entertainment which reflects various cultures to fans the world over. The online platform produces high-quality content which captures the dynamic talents of each performer and captivates fans by way of emotional connection and the never seen before content, which is created to highlight each performer’s personal story.
“The world has been in shambles since the beginning of this year. People everywhere have had to concede their liberties; pleasures and even means of earning a living. But rather than simply giving in and accepting that this is how our lives will forever be, Starrstruck has collaborated with South Africa’s performers to create an alternative revenue stream from digital outlets,” says Matthew Smit, Co-Founder of Starrstruck.
While the future may be digital, Starrstruck is not looking to replace live performances but merely complement them while keeping the arts alive and audiences entertained, especially during the age of social distancing. Starrstruck gives performers the platform to not only perform but to also intimately engage with their fanbase, while also providing economic stimulation for the entertainment industry.
Going digital does not mean fans and performers can longer interact with one another. Starrstruck creates the perfect golden circle experience where up to 30 fans are invited to the live recording of the various performances before they are premiered on the Starrstruck pay-per-view/Video on Demand service. These services give audiences access to behind the scenes and up-close interviews with their favourite performers.
“Starrstruck provides entertainment value to audiences at home, because while anyone can shoot and upload a video on the internet, not everyone uses multitrack and post-production to ensure that content is of world-class quality and is broadcasted using High Definition. It is not enough to merely produce content, you have to fulfil the appetite of consumers by giving them well-curated performances,” concludes Fish.
Described as a Public Relations (PR) guru by her peers, Madelain Roscher is the Managing Director of PR Worx, a full-service marketing-communications agency, which she established in 2001. With 22 years’ in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable successes under her leadership. Notably, PR Worx is the highest awarded public relations firm in Africa having been honoured as the best in Johannesburg, Ekurhuleni, South Africa and Africa awards for nine consecutive years. Madelain also won the 2019 Africa Women Leader Award by the World Women Leadership Congress and Awards, 2017 Woman of the Year: Media category; the Most Influential Women in Business award; was recognised as the Most Admired PR Professional in South Africa; and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award. Her knowledge of the sector and developing commercial strategies that are impactful and that generate a maximum measurable return on investment for her clients, are some of her strongest service offerings. Her responsibilities include strategic business development for her own firm and that of PR Worx’s blue-chip client portfolio. Prior to starting up PR Worx, Madelain was head of South African Airways’ worldwide corporate communications function and the airline’s global spokesperson for a period of six years. During this time, she was one of two employees that was selected from 25,000 airline staff to represent South Africa in Switzerland as part of an aviation MBA programme.
