22 September 2020

Renowned fire alchemist, Cai Guo-Qiang to set the skies alight

Submitted by: Leigh Newlands
Renowned fire alchemist, Cai Guo-Qiang to set the skies alight

South Africans are invited to join Hennessy this Friday, 25 September, for a not-to-be-missed event, global livestream event from the banks of the Charente River in Cognac, France. Hennessy X.O, the jewel in the crown of Hennessy, will be celebrating its 150th anniversary.

As we emerge from a time of global transformation and reach the end of the 2020 harvest, so begins a new cycle and the start of a new Odyssey. To mark the 150 year X.O milestone, Hennessy has commissioned a remarkable World Odyssey, collaborating with renowned fire alchemist, Cai Guo-Qiang, who shares the common vision of a hopeful future honouring and amplifying Hennessy Maison’s universal values of joy, optimism and resilience.

The ephemeral day-time explosion event by Guo-Qiang, known for his signature experimental outdoor-explosion performance art and installations, is the centrepiece of Hennessy X.O’s 150th anniversary World Odyssey program and will be shared with a global audience via livestream - a first for both Guo-Qiang and the Maison. Viewers can expect to see a one-of-a-kind performance in which fireworks will be launched from 150 oak barrels symbolising the 150-year history of Hennessy X.O. 

 The event will take place via Hennessy.com at 3pm on Friday, 25 September 2020. To join the free live stream, keep an eye on Hennessy.com/en-int/stories/cai-guo-qiang-live-event​

Atmosphere Communications

Atmosphere Communications, a partner firm of PROI Worldwide, is an integrated brand and corporate communications consultancy with offices in Cape Town and Johannesburg.