Leisure & Entertainment

Thursday, 13 December 2018 10:11


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How could you possibly make enjoying great whisky with great friends even easier? Johnnie Walker has the answer - Johnnie Walker Pocket Scotch - the new portable and stylish whisky that’s ready to go anywhere with you.

Johnnie Walker Pocket Scotch is a compact new look for Johnnie Walker Red Label and Johnnie Walker Black Label - a 20cl bottle of whisky that fits in your pocket and is perfect for sharing. It is the same award-winning 1 Scotch created from single malt and grain whiskies drawn from across the four corners of Scotland, just pocket-sized. Johnnie Walker Pocket Scotch is the ideal accessory for taking along to spontaneous summer get-togethers or for sharing with friends at ‘Bring Your Own’ events or festivals.

Johnnie Walker Master Blender, Jim Beveridge, says that Scotch has always been about sharing and Johnnie Walker Pocket Scotch makes that even easier: “We’ve been making exceptional whisky for nearly 200 years and, in that time, our whisky has travelled from the four corners of Scotland to the four corners of the world. Today, Pocket Scotch gives people who love to make the most of life’s spontaneous moments a new way to share and enjoy our award-winning Scotch, wherever their adventures take them.”

Johnnie Walker Pocket Scotch Red Label/Black Label is bottled at an ABV of 43% and will be available in South Africa from November 2018 with a RRP of R69.00

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About Johnnie Walker
Johnnie Walker was founded in 1820 and is the world’s number one Scotch whisky. It is expertly crafted in Scotland by a small team of 12 master whisky makers, using more than 8 million casks of mature malt and grain whiskeys, from 29 distilleries across the four corners of Scotland. Johnnie Walker maintains an unparalleled range of award-winning blended whiskies from standard to super-deluxe, to suit all tastes and occasions.

Not only is Johnnie Walker the biggest whisky brand in the world, but its slogan “Keep Walking” has been adopted and embraced globally as a rallying call for progress, as encouragement in adversity, as a joyful expression of optimism and as the best piece of advice you’re ever likely to hear!

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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