Thursday, 07 June 2018

Prima Toys launches new L.O.L. Surprise Toys and Games

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Prima Toys launches new L.O.L. Surprise Toys and Games

To add more fun, sparkle and amazement to the already phenomenal L.O.L. Surprise! dolls, Prima Toys has launched a variety of exciting, new, mystery-filled L.O.L. products into the South African toy market. To the delight of fans, the range now includes little sisters, puzzles and games. A glitter range will also be launched in June, while a L.O.L. Surprise Water Game will be on shelf in July. 

Winner of the prestigious Toy of the Year Award from The Toy Association™, L.O.L. Surprise!  has taken the world's toy market by storm. The L.O.L. Surprise! Doll assortment was the Number 1 Toy of 2017 in the USA, the U.K. and Canada, and was sold-out in South Africa within weeks. 

“We knew that L.O.L. Surprise would be big, but I don’t think any of us could have anticipated how enormously popular they have become. The products have made a significant impact on two important super categories - dolls and collectibles.”

“L.O.L. dolls and games are big on the surprise and unboxing elements, which kids love. They’re cute, fun, entertaining, collectible and now, with the addition of the games, very educational,” explains Chiquita Patrizi of Prima Toys.

The L.O.L. Surprise! range is centred around the element of surprise and each L.O.L. brings fun and excitement, which starts with a ball-shaped container. When unwrapped it reveals other surprises all waiting to be unpacked. 

L.O.L. Surprise toys and games are ideal for girls aged four and over. They’re available at toy stores and retailers nationwide. 

Below are the new L.O.L. Surprise! Games 

L.O.L. Surprise Puzzle

L.O.L Surprise fans will love this L.O.L Surprise Puzzle Ball. Unwrap the ball and pop it open to reveal 60 puzzle pieces to put together. Complete the puzzle to reveal your favourite L.O.L baby. Will it be Merbaby, Queen Bee, Rocker or Diva? It’s a surprise!


  1. 60-piece puzzle
  2. stickers for decorating puzzle
  3. Puzzle ball

Available now at leading toy stores and retailers. Ideal for ages 4 plus. RSP: R 129.99

LOL SURPRISE! 7 layers of fun! Game

The #1 collectible is now a board game featuring plenty of surprises including unique game play and exclusive accessories. Which of your favourite L.O.L. Babies will you play in this game, where babies run everything? Merbaby, Queen Bee, Rocker or Diva who will you be? Collect and trade tokens to find out. Collect all 7 layers of surprise to win. Game includes 4 exclusive accessories. For 2-4 players.


  1. Game
  2. tokens
  3. 3 exclusive accessories
  4. 1 surprise accessory

Available now at leading toy stores and retailers. Ideal for ages 5 plus. RSP: R 399.99   

For more information go to  @PrimaToys #PrimaGamesfest