For those not yet familiar with Num Noms, you are in for a treat. Num Noms are miniature collectible toy characters that are made to look like food. They are also scented and smell delicious. They are fun to collect and swap and have that cute factor that children and mothers adore.

So what are Num Noms? 

In a nutshell, Nums are adorable, scented, squishy characters and Noms are scented characters that do something special – either light up, work as a stamp or are filled with lipgloss.

The Nums are the outer, soft, squishy characters, and the Noms are the inner, hard-shelled characters that are either motorised to scoot around, filled with flavoured lip gloss or act like ink stamps or erasers. You can nestle a Num inside a Nom for fun mix and match play, stack them high or race them against each other.

Chiquita Patrizi, spokesperson for Prima Toys, says: “Num Noms are an ideal gift for girls who enjoy collecting figurines and characters. They are fun to play with as each Nom has a specific fun element to it and each character is scented. Collectibles are all the rage this year and Num Noms fit right in with this trend.”

Num Noms are available in Mystery Cups that resemble yoghurt cartons. Each Mystery Cup contains one Num and one Nom. The toys are also available as playsets, lunchbox sets and starter packs. Ideal for ages five plus. They can be purchased at toy stores and retailers from RSP: R 129.99

Watch the unpack video at: http://www.primatoys.co.za/interactive/toy-unboxing/num-noms

For more information go to www.primatoys.co.za