Samsung Electronics Co. Ltd., a global home appliance innovator, announced the launch of the new Samsung living appliances engineered to deliver exceptional cooling, comfort and hygienic benefits.   Samsung continues to combine its technical expertise and innovation to bring consumers a new range of products designed to enhance and simplify modern living. Delivering convenience, efficiency and design, they are all produced to deliver a more comfortable home.   Samsung’s dedicated team of lifestyle researchers around the globe closely monitor study and analyse consumer behaviour and lifestyles. These invaluable insights lead to the development of appliances with customer usage at the heart, delivering products with real benefits and a premium finish to enhance modern living.  

Unique Triangle Design that Changes the Flow of Air Conditioners

The new Samsung AR9500 air conditioner has been specifically designed to be outstandingly powerful and efficient. Its unique triangular design has a wider inlet, wider outlet and a bigger fan to ensure that air is cooled and expelled faster (26%), farther (14m meters) and wider (2 x wider) – reaching every corner in the home. Without increasing the exterior of the air conditioner, the AR9500 incorporates Samsung’s state-of-the-art functional air design enabling exceptional results.  

The Samsung AR9500 features energy-efficient Digital Inverter Technology. It can maintain the desired temperature without frequently shutting off and on, so it consumes less energy. The Digital Inverter Technology helps users to stay comfortable for long periods of time, while using the minimum amount of energy.  

To enhance the convenience aspect, the Samsung AR9500 air conditioner is equipped with built-in Wi-Fi that lets users monitor and change settings from anywhere.   In terms of air quality, the new Samsung AR9500 air conditioner features Samsung’s exclusive Virus Doctor that keeps families safe and comfortable through innovative air purifying technology, which neutralises harmful contaminants in the air, by up by 99 percent**.   Virus Doctor and Easy Filter eliminates dust, dangerous airborne contaminants and allergens, as well as bacteria and viruses, including the Influenza A and Corona viruses – firstly using a filter and secondly with Virus Doctor. The Easy Filter is located outside, on the top, for easy maintenance.  

Premium Air Quality on Demand with the New AX7000 Air Purifier Air quality is becoming more and more important to our daily lives. Lots of fine dust can quickly stack up in our home especially where family members gather regularly.  

The Samsung AX7000's Front Air Inflow easily draws in air and operates just as effectively even if it's placed against the wall. Dual Power Fans with two 5 step filtration systems then powerfully purify and distribute the clean air through its 3 Way Air Flow. So, it reaches wider and purifies faster with a CADR (Clean Air Delivery Rate) of up to 773 cu. metres per hour. It also visualises the current status of air through the display panel for consumers to figure it out intuitively.   Even oily air can be clean again. The AX7000 is specially designed for living areas near an open plan kitchen. Its Oil Mist Filter captures oil mist* before it reaches the other filters, like the deodorisation filter and HEPA Filter, so it helps maintain effective purification even when the air is oily.   The Samsung AX7000 air purifier has various modes to suit your needs. Super Low Mode senses the pollution level and automatically adjusts the power accordingly across 4 levels – High, Mid, Low and Super Low. When the air is clean, it instantly changes to Super Low Mode, which only uses one fan to minimise the electricity use and cost. When going to sleep, Sleep Mode provides a soft and quiet air flow, whereas demanding air purification situations can be handled with the Speed Mode, powerfully refreshing a room at its max level for 30 minutes.   The Samsung AR9500 air conditioner and AX7000 air purifier will be available from March 2015.  

About Samsung Electronics Co., Ltd. 

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com  

* Based on Kitasato Environmental Science Center (Japan) & Yonsei Univ.(Korea) test result. Effective on 4 viruses, including Subtype H1N1, and certain bacteria. Data has been measured under specific testing conditions and may differ based on environmental factors.

** Compared with Samsung conventional model AQ09TSB Features and functions will vary by market.

For further information, please contact:

Pearl Ndlazi
Andra-Lee Shimmin Epic Communications

Samsung Electronics South Africa