JOHANNESBURG, South Africa, 27 January, 2014 – The evolving consumer landscape has seen a significant rise in the demand for premium goods in recent years, presenting the need for a similar premium sales service.

Samsung Electronics South Africa understands these dynamics and as a result has announced its latest solution, the Samsung Signature Service – a personalised service for clients who purchase its high-end, premium products.   Richard Chetty, Services Director at Samsung Electronics SA, says: “As a premium brand, Samsung continually strives to offer all of its customers the best products and service.

This commitment has now been taken to a new level with the launch of our Signature Service, by providing a customised brand experience that engages with consumers from purchase, to aftersales and beyond. With this latest innovation, we are delivering the best personalised service to our valued and loyal customers.”

The Samsung Signature Service is made available to premium segment buyers, who demand high-end products and an after sales service to match. This offering will ensure complete convenience for clients, from being welcomed and assisted by professionally trained service representatives upon entering the store, right through to after sales consultancy. This service provides a myriad of comforts to loyal customers, including an in-home installation service by a fully accredited technical team, who can also advise customers on how to get the best from their Samsung products.

Samsung will ensure that every buyer registered on the Samsung Signature Service programme will have access to round-the-clock specialists, either online, via telephone, or through in-home visits. Furthermore, the premium membership will provide exclusive warranties and access to content and services.

“The Samsung promise is all about providing an experience and this is the reason we have created a world in which our premium products and solutions work optimally for the high-end user. This is in keeping with our philosophy to enhance our customers’ lives, thus offering them timeless masterpieces with breathtaking design, groundbreaking functionality and features that make a bold statement, supported by our Signature Service,” concludes Chetty.

For more information on the Terms & Conditions and Disclaimer for the Signature Service, please visit: http://www.samsung.com/za/support/warranty/signature_warranty_T&C/index.html

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

For further information, please contact:

Carmen Steynberg
Andra-Lee Shimmin Epic Communications
Samsung Electronics South Africa
Phone: 011 784 4790 /  011 549 1627
Cell: 071 864 0266 / 082 553 2302
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