Laudable launched on 15 July 2013 in Johannesburg with the goal of becoming the go-to destination for style centric online shopping in South Africa. Laudable allows users to quickly tag products from any site into their own social wish list of items and share it with their followers on the app. The key here is that unlike other social bookmarking tools, everything on Laudable is actually available for purchase in South Africa - a breath of fresh air for fashionistas who’ve had their noses pressed up against the window after discovering an item is only available across the pond, or for import at extortionate rates. There are currently over 1100 socially curated products from more than 80 online retailers available on Laudable and this number grows daily.

You sign into Laudable with your Facebook account, the app then taps your social graph in order to present the socially relevant products and intelligently suggest people to follow. In addition, by making use of Facebook’s Open Graph protocol all the site content becomes discoverable in Facebook Graph Search, making it a great way for retailers to make their products discoverable via graph search and a great way for consumers to find socially relevant products through laudable and Graph Search.

“Laudable is the only platform available in SA where you can see socially curated content and actually buy everythyng you see” ~ Ian Marvin, Laudable Co-Founder & Director

So if you’re looking for stylish products - log on to Laudable, at www.laudable.co.za, and start discovering great, relevant product offerings as curated by your social contacts.

For more information contact Ian at This email address is being protected from spambots. You need JavaScript enabled to view it. or call the Laudable offices on 087 802 6959