IT, New Media & Software

Friday, 23 November 2012 09:40

Esquire Technologies wins the sought after Peripheral Distributor of the Year award at the 3rd ChannelWise Top Influencers Awards

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Esquire Technologies, the Digital Lifestyle focused IT distributor – and the 2012 African Distributor of the Year – has won the ChannelWise 2012 Peripheral Distributor of the Year Award, held at a glittering gala event at Vodacom World, Midrand, last night.

The overall ChannelWise  Top Distributor Award  was a closely contested affair and featured the giants of the industry, with Esquire Technologies finishing in 3rd position.

In other category awards, Esquire was ranked second in the Personal Computers category, third in the Software category , fourth in the Servers and Storage category and in the Smartphone and Tablet PC category – with its locally  designed Geeko Tablet PC. Esquire also managed a  fifth position in the Mobile Computers category.

"Up against the Captains of the Industry we were humbled that our value added resellers voted for us and that our innovation and excellence have been recognised through multiple nominations - and the winning of the Peripheral Distributor of the Year Award," said Asgar Mahomed  Managing Director of Esquire Technologies.

Mahomed said Esquire's development   and nurturing of  strong  alliances with its SME resellers  is a further demonstration of  the company's contribution to the South African economy.

"Esquire works closely with these resellers and assists them to grow their businesses by bringing in innovative, cutting-edge technology from global markets, such as the USA, Europe, Middle East and Pacific Rim.

"Esquire has consistently achieved a strong financial performance, demonstrated by a steady growth year on year, with a strong emphasis on peripherals and gadgets for our channel.

"Winning an award such as the Distributor of the Year for Peripherals,  and competing head-on with other players in the distribution business, highlights the fact that Esquire is doing something right when it comes to adopting an easy and convenient way  of doing business, strong technical know-how , a high level of stock availability, good reseller engagement, solid sales growth – and the ability to respond to new market developments and trends in the channel. One of these innovations has been the launch of the world's first Virtual Reseller Network (VRN), which has been a phenomenal success.

"We also realise the responsibility that comes with winning such an award as we now have to work that much harder to achieve the results for all stakeholders on this bold project going forward," Mahomed added.

Commenting further, Mahomed said: "This award is  dedicated to our  staff, who have played a pivotal role in enabling the company to be  recognised for its efforts in serving its reseller channel customers."

Mahomed Cassim , CEO of  Esquire, said: "To win this significant award is clearly testimony to the company's success in providing quality peripherals and products to our reseller base. It's humbling to win and be nominated for these important awards – and get the recognition for our commitment to the channel. "

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