10 March 2009

No Limit for Digital Media

Submitted by: AlterSage
{pp}In today's society most of the interaction between brand and consumer is driven digitally by means of radio, television or the Internet.

In today's society most of the interaction between brand and consumer is driven digitally by means of radio, television or the Internet.

Often marketing campaigns, or communication campaigns as some prefer to refer to them, do not transcend more than one of the channels. However, sometimes a campaign is successfully launched across all three of these platforms.

The Artery is a creative digital communication consultancy with a difference. They believe that there should not be a limitation on digital media and that you should be able to launch a single-minded campaign across all platforms: TV, radio, print and web.

Taking pride in offering boutique and exclusive customer service and exciting digital experiences, The Artery is placed in a league all of their own. Catering to through-the-line media with a strong focus on value, creativity and speed it is easy to understand why.

Traditionally production houses would need to outsource their creative implementation to a number of agencies, but with The Artery they only need one. The Artery provides, as they like to call it, "totally integrated marketing communication services" across TV, radio, print and web.

Derek Whitehead, one of the directors of The Artery states "My background as a lead designer helped me to understand the frustration production companies had to endure by trying to co-ordinate multiple creative agencies to complete one single-minded campaign. Creative output was never consistent and no matter how good the individual piece, the collection looked like patchwork."

The Artery emphasizes Whitehead's vision and belief that with passion and a skilled team you can get it all done through one agency.

Their philosophy reads: Product and service innovation is about design, engineering and delivery of new configurations of value measured as the worth or desirability of something.

They have certainly achieved the desirability factor as can be seen from their impressive client portfolio.

One of the few through-the-line agencies providing creative strategies across TV, radio, print and web, The Artery continues to impress and win clients with their consistency.

The Artery is a digital marketing communications consultancy creating exciting through-the-line digital experiences in web, mobile, print, TV, cinema and radio.

Contact information:
The Artery
www.the-artery.co.za
tel .: 021 465 9019
fax .: 088 021 465 9019
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