The traditional business environment is no more as consumer behaviour has shifted since the start of the pandemic. In addition, the challenges of working from home have increased the pace of digital transformation resulting in a disruption to technology and existing IT business strategies as the rate of business innovation rapidly increases.

Savvy business owners have already recognised that their IT departments are not an island on their own. Operational processes, organisational structures, and value chains are directly affected by outdated IT strategies, all of which can negatively impact company revenue. New technologies are needed to increase customer support, implement automation and clean up redundant or conflicting systems.

Most company executives have a basic understanding of the Internet of Things (IoT), Artificial Intelligence (AI), digital transformation and the like. Still, they are confused about how these different IT business models can be applied to their businesses. It helps to understand that these digital offerings are purely an extension to existing services, similar to an app, that enhance their ability to engage with their clients and meet their rapidly changing requirements.

New digital technologies need to create value for the consumer in terms of making their life easier. Whether this involves enabling them to access your business quickly, obtain information efficiently or improve your delivery turnaround times to them, your company’s objective should be to monetise your IT business model.

Strong Leadership Required To Frame Conversations Around Digital Transformation
To fully integrate these new technologies, your IT business model needs to be flexible, efficient and cost-effective to deliver significant value to all areas of your business, as well as to your clients. However, one significant change required and frequently overlooked is the cultural change needed within each company to walk away from outdated processes. This dynamic requires strong leadership skills to steer the business through the initial bumps and curves in the road ahead before a digital transformation can be successful.

Business executives need to consider the following elements when implementing a thorough digital transformation strategy:

• Customer experience
• Operational processes and flexibility
• Company culture
• Technology integration

While leadership may have the know-how when it comes to customers, operations, and their staff culture, integrating the correct technology will support cost-saving initiatives and allow IT to become the primary driver of business innovation.

The Value of an Experienced IT Company During Digital Transformation
Engaging the services of a professional and experienced IT company will assist your to build new capabilities tailored to your exact requirements, rather than offering you a general “one-size-fits-all” solution. It will also allow the employees to concentrate on the business activities at hand while leadership manages the essential cultural aspects of the company. This will, at large, relate to possible changes in job titles, departments and business processes, which may cause people to fear that their jobs are at risk and result in demotivation and resistance.

Westech, a professional IT support and services partner in South Africa, is highly experienced at servicing all major business sectors and assists companies with their digital transformation drives. Visit their website for further information.