IT, New Media & Software

Tuesday, 25 February 2020 14:32

Rockwell Automation Strengthens Control and Visualisation Portfolio with Acquisition of ASEM

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Rockwell Automation, Inc. (NYSE: ROK) recently announced that it has signed an agreement to acquire Italy-based ASEM, S.p.A., a leading provider of digital automation technologies. ASEM provides a complete range of Industrial PCs (IPCs), Human-Machine Interface (HMI) hardware and software, remote access capabilities, and secure Industrial IoT gateway solutions.

 ASEM’s high-performance automation solutions enable The Connected Enterprise with smarter technology, enhanced productivity, and a more secure environment by integrating smart devices, the control platform, and design and operational software all on a single network.

“ASEM’s strength in the IPC market and expertise in HMI will further expand our control and visualisation hardware and software portfolio and enhance our ability to deliver high-performance, integrated automation solutions. ASEM’s products will provide our customers with a high degree of configurability for their industrial computing needs through innovative hardware and software that allows them to achieve faster time to market, lower their cost of ownership, improve asset utilisation, and better manage enterprise risk,” said Fran Wlodarczyk, Senior Vice President, Architecture and Software at Rockwell Automation.

 “ASEM has a leading market position in Italy and has a brand that is synonymous with quality. We are delighted to have the opportunity to leverage our pioneering expertise in the design and production of Industrial PCs and industrial software to broaden Rockwell Automation’s control and visualisation offering and accelerate the digital transformation of our customers,” said ASEM founder, President, and CEO Renzo Guerra.The transaction includes the purchase of a minority interest in ASEM held by KEB Group, Germany. Post-close, Rockwell Automation will maintain ASEM’s strategic supplier and technology partner relationship with KEB.

The transaction is expected to close in the mid-2020, subject to customary approvals and conditions, and will be reported in the Architecture and Software business segment.

CubicICE (PTY) Ltd

CubicICE is an integrated marketing and communications agency specialising in B2B and industrial marketing. We are a trusted marketing partner to some of Africa’s largest brands, and, with more than 30 years’ experience, have helped over 200 clients grow their business through strategic marketing intelligence and communications skill. As a full service integrated marketer, CubicICE combines traditional and digital marketing and creative design under one roof, and specialises in both quality lead generation and brand building. We offer all necessary in-house consulting; business planning, research and strategy; copywriting; graphic and digital design; campaign performance measuring and analysis; media planning; and administrative skills – all from our Sandton-based office in Johannesburg. A Google Partner, SEO-certified Company and IAB Member, CubicICE is a leader in search engine marketing, with a results-driven digital approach geared towards providing our clients with a clear online business advantage. Visit us at www.cubicice.co.za

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