IT, New Media & Software

Saturday, 08 February 2020 09:18

Advicement announces market research partner

Written by 

"Never send a human to do a machine's job." - Agent Smith, The Matrix 

Regulatory compliance and transparency of reporting are two areas in which financial services and investment firms are being forced to invest significant time and money – but how many of them are embracing technology to ease this client journey?  

Advicement is a South African financial technology firm which has developed innovative technology for investment businesses to manage their Minimum Disclosure Documents (MDDs) and Fund Fact Sheets for clients – but is the industry ready to embrace its technology?  

As part of its market research, Advicement has appointed a partner to answer these questions and help it map an Access to Market strategy.     

Decusatio is a Gauteng-based consultancy which assist entrepreneurs tackle the twin challenges of:  

Access to Finance

Access to Markets 

Founded by experienced financial journalist and editor Marc Ashton, it’s clients include a number of fintech, legaltech and niche financial services providers looking for market research, communications and business development strategies.  

“Our goal from this project is to get independent real-world market intelligence from our customers and help us refine our product offering,” says Advicement CEO Igor Rodionov. 

Marc Ashton concludes: “Smaller businesses have to strategically select how they deploy their resources when it comes to business development. By equipping a client with information on warm leads and educating the market about their offering, they can make an informed decision about where best to focus time and energy.”

For further information:

Marc Ashton

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: (010) 590 6187


Advicement: Igor Rodionov
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +27 82 423 5917



We are a consulting business assisting entrepreneurs tackle the twin challenges of Access to Finance and Access to Markets. As part of our Access to Market solution, we assist high-growth businesses access media opportunities to promote their products

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