IT, New Media & Software

Wednesday, 12 June 2019 09:35

Kwikspace enters channel partnership with Kaap Agri

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A portion of the Kwikspace relocatable unit at the Kaap Agri store in Paarl and one of the promotional banners. Sales personnel receive Kwikspace training and are perfectly positioned to answer any Kwikspace queries.

Kwikspace and Kaap Agri, the specialists in agricultural, fuel and related trade and retail markets in Southern Africa, have entered into a channel partnership that will see Kaap Agri stores promote the Kwikspace offering.

The partnership agreement, signed during May 2019, is the first promotional/reseller partnership entered into by Kwikspace. Initial roll-out, which began shortly after the agreement was in place, utilises Kaap Agri stores in Paarl, Franshoek, Ceres and Vredenberg.

The Paarl outlet now has Kwikspace’s 3 X 6 m relocatable units on display in open-plan format, with the remaining three stores utilising promotional banners and specifically trained sales personnel to promote the product lines.

The tangible display provides customers with a look and feel opportunity, allowing them to familiarise themselves with unit composition. The Kwikspace-trained Kaap Agri sales teams across all stores provide accurate and detailed information on all aspects, including flooring, finish types and the range of available extras like air conditioning, burglar bars, special lighting and other options.

“We approached Kaap Agri due to a mutual client profile – specifically in the agricultural and construction industries,” says Mico Botha, Cape Town Reginal Manager, Kwikspace. “They have an established footprint of 60 stores nationally, which provides us with a new platform to market our product lines and access to market.

Potential customers in these stores will be able to see how Kwikspace relocatable units can be used for a variety of onsite applications, from accommodation to kitchens and laundries, to dining rooms, offices, store rooms, guard houses and even mobile clinics among many others.”

“Kaap Agri is an inspiring and forward-thinking leader in SA business,” says Botha. “They have an open mind to new opportunities and have very approachable leadership. Our entire product range, optional extras and updated pricelists are communicated to the Kaap Agri sales teams, who also receive training from Kwikspace.” Kwikspace retains all responsibility for manufacturing, preparation, delivery and handover of all units bought via Kaap Agri outlets.

CubicICE (PTY) Ltd

CubicICE is an integrated marketing and communications agency specialising in B2B and industrial marketing. We are a trusted marketing partner to some of Africa’s largest brands, and, with more than 30 years’ experience, have helped over 200 clients grow their business through strategic marketing intelligence and communications skill. As a full service integrated marketer, CubicICE combines traditional and digital marketing and creative design under one roof, and specialises in both quality lead generation and brand building. We offer all necessary in-house consulting; business planning, research and strategy; copywriting; graphic and digital design; campaign performance measuring and analysis; media planning; and administrative skills – all from our Sandton-based office in Johannesburg. A Google Partner, SEO-certified Company and IAB Member, CubicICE is a leader in search engine marketing, with a results-driven digital approach geared towards providing our clients with a clear online business advantage. Visit us at www.cubicice.co.za

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