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IT, New Media & Software

Thursday, 06 December 2018 08:40

Vodacom partners with Street Network on Fibre offering

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Vodacom partners with Street Network on Fibre offering

Vodacom recently partnered with Street Network to drive awareness in Cape Town of the mobile service provider’s fibre offering.

To this end, Vodacom has embarked on an awareness campaign that sees it rolling out a thought-provoking execution across a number of strategically-located bus shelters along popular routes in the Mother City, targeting commuting Capetonians as they make their way to and from work, shopping and leisure activities.

As prices of fibre and data come down, the demand and competition for consumer spend is ever increasing, and the Vodacom Fibre offering is compelling, with high-speed broadband coverage in all the major provinces, including Gauteng, the Western Cape, KwaZulu-Natal, Mpumalanga, Limpopo, the Eastern Cape, and the Free State. The mobile service provider continues to roll out fibre in these areas and is also focusing on outlying regions such as Nelspruit, Witbank, and Polokwane, as it moves to becoming a bigger player in the fibre-to-the-home (FTTH) market.

The South African data landscape is undergoing significant change.

The Department of Telecommunications & Postal Services presented its ‘SA Connect’ progress report to Parliament earlier this year, and in it highlighted how much progress had been made in fibre and cellular coverage roll-out across the country.

Based on data provided by the FTTX Council, the report found that the number of houses passed by fibre had grown from 439,000 in 2017 to 933,000 by March 2018 – equivalent to 112% year-on-year growth. Additionally, the number of houses connected to fibre grew from 89,000 in 2016/17 to 280,000 in 2017/18.

Globally, the figures are even more impressive.

According to Future Market Insights’ research publication titled ‘Fibre to the Home Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2027)’, the global FTTH market is poised to grow at a compound annual growth rate of 14.4%. From a value of $9.5bn in 2017, the global fibre to the home market is estimated to reach a valuation of more than $37bn by the end of 2027.

The creative for the campaign is simple and follows a best-in-class application of out of home and bus shelter creative, using the Vodacom brand CI and a simple message in the form of a thought-provoking question: “Wouldn’t it be better to be home streaming your favourite shows?”

Site selection for the campaign was focused on strategically-located bus shelters along busy commuter routes, with a total reach of over 900 000 consumers monthly, resulting in impacts of 9.1m thanks to an average frequency of 10. (ROAD2015/2016/2017C)

“Bus shelters are positioned to catch the attention of consumers on their daily commute, within targeted areas identified by the brand. Bus shelter advertising is a high frequency media platform which drives both consumer recall and engagement. Our bus shelter solution amplified and extended the reach of the campaign with high levels of recall, particularly for residents considering the switch to fibre,” says Jonathan Everest, Head of Sales at Street Network.”

Street Network provides an ideal advertising medium from an audience and geographic coverage perspective, in addition to enhancing the value of a campaign and speaking directly to a targeted audience.

To find out how Street Network can help your brand deliver effective out-of-home campaigns nationally, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Follow Outdoor Network on Twitter @outdoornetsa, Facebook @OutdoorNetworkSA, on LinkedIn or visit www.streetnetwork.co.za

About Street Network
Street Network, a division of Provantage Media Group, is one of the largest South African Out-of-Home media owners, offering national reach with an extensive and ideally located portfolio of street furniture offerings. Established in 1999, the company’s advertising platforms reach a diverse range of consumers within high-density locations. Its reputable and customer centric staff service South Africa’s leading media and creative agencies, as well as corporates and SME’s. At Street Network we are passionate about Out of Home media, with a view to maximising advertising opportunities through uniquely creative executions.

For more information please visit: www.on.co.za

Issued by: Twiga Communications
On behalf of: Street Network

For editorial enquiries and interviews, please contact:
Twiga Communications
Franco D’Onofrio This email address is being protected from spambots. You need JavaScript enabled to view it.

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