On 1 July 2022, CubicICE was officially inducted as the Sub-Saharan Africa agency partner for BBN International – an agency group comprising 31 specialist B2B marketing agencies across 32 countries. The agency was selected by BBN on the basis of its proven B2B marketing capabilities and experience, as well as its consistent delivery of effective strategic SEO and digital marketing campaigns.

CubicICE will has served clients in southern Africa’s industrial sector for over 36 years, developing integrated marketing and communications strategies that have delivered measurable gains. A certified Google Partner, CubicICE delivers strategic digital campaigns (utilising a SOSTAC® approach) that have achieved maximum online exposure, built visibility and web traffic for clients, as well as generated quality leads and conversions.

“That BBN International selected CubicICE as the African agency partner, is testament to our B2B expertise, knowledge and experience. In addition, we are moving from being a local agency to a global player, as our clients’ businesses grow beyond the borders of South Africa,” explains CubicICE CEO, Megan Stark. 

Global reach, intelligence and contacts

The appointment to the BBN partnership lends CubicICE and its clients extensive global reach, as well as access to localised information and contacts worldwide. The agency will also have access to the latest digital marketing trends, training and campaign support.

In turn, for the BBN partnership members who may be seeking to access African markets, CubicICE is a valuable resource.

“We are very proud to be Africa’s BBN partner agency. This appointment strengthens our offering to clients and differentiates CubicICE. We look forward to our engagement with the BBN team, as we become a global agency,” elaborates Stark.

BBN International – three decades of global B2B partnerships

BBN International has been nominated as the world’s leading independent partnership of international B2B communication agencies.

Over the last thirty years, BBN has brought together agencies across the globe, lending them a uniform and structured approach to the gamut of B2B marketing services – from branding, to PR, marketing and other creative services. Its aim is to build a global talent pool, with a variety of highly specialised skill sets. In fact, BBN partners employ more than 1 200 B2B specialists, speaking 35 languages, across 23 different B2B sectors. BBN Central and the executive board comprise experienced directors from world-leading B2B agencies (BBN partners).

The appointment of a partner in sub-Saharan Africa was in line with BBN’s partnership strategy (and a key focus for several years) to grow the group’s presence in the African market.