FSG Landscaping Group, the Gauteng-based landscaping and maintenance specialists formerly known as Four Seasons Gardens, has announced its new corporate branding.
The rebranding includes a refreshed logo, new tagline, website, stationery and signage, and the name change, which underlines the award-winning company’s increased emphasis on corporate and commercial landscaping. “We wanted our new brand to reflect the fact that we are a serious player in the corporate and commercial landscaping and maintenance field,” says founder and co-owner, Brandon Mansour. “That said, we are a family business and will remain true to our roots, even as we focus more and more on our corporate clients, who are increasingly realising the value of partnering with a professional and ground-breaking landscaping company.”
“We felt it was important to let people know what we stand for, so we deliberated at length to come up with a new tagline: ‘Create. Grow. Sustain.’ This statement not only signifies the commitment of everyone at FSG to serving the interests of our clients, but it also demonstrates our attitude towards our own business and our people, as well as to the environment as a whole.”
CEO Mansour heads up a 600-strong workforce, along with co-owners Albert Phopi and Natalie Mansour.
He added that FSG’s new mission statement, which formed part of the rebranding initiative, sums up the company’s work ethic and approach to business in one sentence: “Our mission is to enhance the surroundings in which our clients thrive, while growing our reputation for customer service above and beyond the expected.”
About FSG Landscaping Group
What began in 2001 as a family business has grown into an award-winning landscaping services group that has enjoyed rapid expansion into a competitive corporate and commercial landscaping market. The 600-strong team comprises landscape designers, horticulturists, maintenance experts, irrigation service specialists, gardening crew and admin staff.
FSG is a level 2 BEE company and a member of the South African Landscape Industry (SALI), the Construction Industry Development Board (CIDB) and the Landscape Irrigation Association of SA (LIA).It is a regional business partner to the Association of Residential Communities (ARC).
Company contact: Natalie Mansour. +27 (011 763 2925.