I LOVE BOOBIES
Submitted by: Lieschen Pitout
WHO IS ILOVEBOOBIES?
Yes, the name raises an eyebrow, that’s the point, we are here to talk about breast cancer. ILOVEBOOBIES raises funds (through sales of apparel, arranged events and donations) to enable breast cancer screenings amongst rural and other disadvantaged communities.
Institutional originated screenings often don’t reach this population group as a result of unawareness or budget, geographic, time, domestic and work constraints. Even if they are aware of the risk posed by breast cancer, they are the least likely to sacrifice family resources to get themselves examined.
Find out how the screening protocol work, how you can help and more on our amazing blog: https://www.cbdmarketing.co.za/work-in-progress/view/2020/10/13/iloveboobies/
After 10 years of working with international brands in media and marketing, locally and abroad, CBD Marketing was created by Christine Bekker in 2015. We focus on prestige brands and understand how to operate with international guidelines and standards to execute successful campaigns. We combine business, marketing, communications and design thinking to develop meaningful, differentiated and authentic plans tailored for every client.
