26 April 2022

Upcoming fashion designers to display their creations in Sandton

Submitted by MyPressportal Team
Upcoming fashion designers to display their creations in Sandton

Shoppers invited to view fresh, innovative designs

Johannesburg, 25 April 2022: Sandton City has long been renowned as South Africa’s fashion capital, with an unparalleled selection of exclusive international and local fashion brands available in its halls. Now, eight exciting upcoming designers from Alexandra, Katlehong, and Soweto will be displaying their creations in the centre until 30 April 2022 as part of the Sandton City Loves Local Design initiative

Organised by AlexBiz in partnership with Rays of Hope, the display in the centre’s aisles will enable these designers to showcase their creativity to the country’s most astute fashionistas in this sought-after retail environment. Mannequins displaying their works will be placed throughout Sandton City, so that the centre’s over 2 million monthly visitors can draw inspiration from these innovative fashion pieces.

“Over the years, Sandton City has supported many of Rays of Hope’s programmes that aim to help Alexandra’s residents move from vulnerability to sustainability,” says Preston Gaddy, General Manager at Sandton City. “Rays of Hope’s idea of a fashion showcase to provide exposure to local designers provided the perfect way to take this collaboration even further,” she added.

“Showcasing their designs in such a premium, high-traffic environment could be the career boost that these talented young designers need,” says Tracey Peppler, Business Director at Rays of Hope. “This could be through connecting to clients who want their own bespoke designs, or by attracting the attention of investors who can help them buy equipment to expand their production. Success could even be meeting someone who can mentor their career or being spotted by a fashion trend forecaster,” she added.

Visitors to the mall can see promising creative work displayed by the following young designers:

  • Gift Shai of Namanje Designs – a customized feel that’s comfortable, stylish, urban, sporty and edgy
  • Mathews Mapheto of Softanyce – seasonal urban unisex streetwear for South Africa’s youth
  • Sechaba Austin Hlongwane of Balloons Wardrobe – culture and street merge to tell a unique story
  • Bonisile Kunene of Styled by Afribonn – celebrating and drawing inspiration from a proudly African heritage
  • Patie Botha of Patie M Apparel – an elegant, sexy and tailored clothing brand for women, inspired and designed by women
  • Kgomotso G. Mautloa of Urban Skipa – drawing inspiration from the many pockets of life, colours and styles draw inspiration from the streets
  • Joseph Tumahole and Thato of AEC WANG – sportswear-meets-street, his and hers drop crotch track suits designed to survive the pandemic
  • Nhlanhla M - fashion brand Ex3trodinary is a high-end fashion brand specialising in red carpet ready designs as well as bridalwear.

Shoppers can view the designers’ creations throughout Sandton City until 30 April 2022 with information about each designer and their contact details, displayed alongside their pieces.

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AlexBizprovides small businesses with access to skills development programmes and support in creating sustainable business ventures through financial literacy programmes, business etiquette classes and training, as well as workshops and business breakfasts that allow emerging entrepreneurs to network with other like-minded individuals.

Rays of Hope has been partnering with the Alexandra community for more than 30 years to build and nurture mutually transforming relationships to realise individual potential, creating opportunities for development from vulnerability to independence.

Sandton City Shopping Centre is renowned amongst both local and international visitors as one of Africa’s leading retail destinations. With an impressive retail, office and leisure spaceranking as South Africa’s top performing retail destination in terms of trading density, Sandton City has an effective tenant leasing strategy and a low vacancy level. The shopping centre is home to over 300 of the most exciting local and international brands and presents you with a world of luxury in the exclusive Diamond Walk.

Sandton City is six-star green-star rated by the Green Building Council of South Africa. This is the first super-regional shopping centre on the African continent to achieve such a prestigious rating, representing world leadership in environmentally sustainable operational efficiencies. In accordance with the SHORE accreditation standards by international certification body SAFE Asset Group, Sandton City is certified COVID-19 compliantand has also achieved gold level status as a safe retail destination for its ability to prevent, adapt, respond to, recover and learn from operational disruptions. Adjacent to world-class hotels and mega corporate headquarters, winning multiple Best Shopping Mall awards each year, Sandton City continues to be a leader in mixed-use properties.

Sandton City is co-owned by Liberty Two Degrees, Liberty Group and Pareto Limited, and managed by JHI Retail Proprietary Limited.

For more information, please visit either www.sandtoncity.comwww.liberty2degrees.co.zawww.pareto.co.za or www.jhi.co.za.