28 September 2021

Tommy Hilfiger taps into the power of creativity to inspire social change with tommy jeans “Music Takes Us Further” campaign

Submitted by STYLING CONCEPTS Maisel
Tommy Hilfiger taps into the power of creativity to inspire social change with tommy jeans “Music Takes Us Further” campaign

SOUTH AFRICA (SEPTEMBER 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2021 TOMMY JEANS “Music Takes Us Further” campaign, built on the brand’s deeply rooted music heritage. The campaign was brought to life by an eclectic mix of creative talent including musicians, poets and activists from diverse walks of life. Each shares their unique perspective on utilizing music to drive social change, inspiring fans to contribute a future that “Wastes Nothing and Welcomes All.” The collection is currently available at the Tommy Hilfiger store in Sandton City.

The Spring 2021 TOMMY JEANS collection channels urban and athletic influences. Classic styles and archive heroes are updated with a fresh modern twist and available in extended sizes. Continuing the brand’s ambitious sustainability mission, high-tech innovations allow for more sustainable fabrications. This includes 100% recycled denim created using an innovative technique that blends bedsheets with other recycled cotton scraps far surpassing the industry average of 30% recycled cotton. Water use is reduced considerably, enabling us to save up to 50 liters of water per garment compared to like-for-like denim washes.

The Spring 2021 TOMMY JEANS campaign is self-shot and self-styled by an inspiring cast of creative talent encompassing different nationalities, sizes, ethnicities and gender identities. Their individual journeys, viewpoints and activism speak to the TOMMY JEANS brand spirit. The campaign talent includes South African artist:

  • Dee Koala (South Africa) @dee_koala: Xhosa rapper and rising star sharing her love for her native language and destigmatize her upbringing in the township of Khayelitsha, South Africa through her catchy lyrics.\

Fans are encouraged to follow @TommyJeans to join the growing TOMMY JEANS community. In line with their music-inspired heritage, the @TommyJeans Instagram account delivers 24/7 experimental content and pushes the boundaries as a destination for fashion authenticity, self-expression and exchange. Join the conversation on social media using #TommyJeans and #TommyHilfiger.

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About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over.

About Hyvec Group

The Group (initially operating under Hyvec Partners Ltd) has emerged from a modest construction company, into a leading Grade A Building and Civil Engineering construction company in Mauritius.  As from FY2011, Hyvec embarked into a diversification strategy with footprint into various business segments. The Group represents a portfolio of international franchises and brands of world repute. They cut across the high fashion retail (Stores across Mauritius and South Africa including Tommy Hilfiger), tourism/travel and hospitality, QSR, catering and fine dining restaurants, distribution and high-end interior solutions. Property & Construction remains the backbone of the Group, which has a substantial land bank for development.  The Group started its footprint in Fashion Retail Segment during 2016 in Mauritius and during 2017 for South Africa. The new additions in the Group portfolio are: Saudi Airlines, GAP and Banana Republic (Mauritius and South Africa) and Burger King Franchise for Mauritius.

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