THE INGREDIENTS YOU NEED IN YOUR MAKE-UP – Three key ingredients that help your skin

Johannesburg, July 2022 – It’s not always easy to see beyond the promises made in marketing campaigns. Cosmetics companies spend millions to position their products as “safe”, “animal-friendly”, “environmentally conscious”, “de-ageing”, and more. But what are the real ingredients consumers should look for beyond the glossy billboards and celebrity spokespeople? Cuan Kemp, Global Educator and National Head of Make-up, Marketing & Social Media at global make-up brand Kryolan SA, discusses three ingredients that deliver on manufacturers' promises.

“When you buy any cosmetics, you should be considering two things. First, is the product responsibly manufactured and packaged with minimal impact on the environment in mind? Second, does it do what it says on the box?

“Isododecane is one of the most common ingredients in various cosmetics. It has significant hydrating properties and is common in skin, hair, and some make-up products. Until recently, all isododecane was sourced from petrochemicals. But that is changing. Chemicals company Global Bioenergies recently launched a plant-based variation of isododecane, which may change the playing field regarding sustainability as the world goes more green.

“Isododecane strengthens the skin barrier, keeping moisture in where you need it most. It won’t leave a greasy residue and leaves the skin feeling smoother. It is also unlikely to irritate your skin and can be used on any skin type. But it is particularly good on dry skin.1

“Euphorbia Cerifera/candelilla wax – pronounced ‘can-deh-LEE-ya’ – is a plant-based wax extracted from the wild candelilla shrub. The name means ‘little candle’ because it has a history of being used in candle making. Unlike beeswax, which is still considered an animal by-product, candelilla is entirely vegan.

This wax is used in various cosmetic products like moisturisers, anti-ageing creams, eye and facial make-up, hair care products and firming creams. Candelilla is widely popular because of its effectiveness on sensitive hair or skin areas. It has no odour and is unlikely to irritate your skin. And it has many benefits for both hair and skin because of its moisturising qualities.2

“Hyaluronic acid occurs naturally in the bodies of mammals. It helps moisturise the skin, reduce fine lines and wrinkles and give your skin more of an energetic ‘glow’. Originally, hyaluronic acid was extracted from the red comb on a rooster’s head. But there are now animal-friendly fermentation-based production methods that are becoming more prominent.

“This miracle ingredient is even used by doctors, who inject it into arthritis patients’ joints for relief. It is still often referred to as the ‘Rooster Comb Injection’ in medical circles. The variation of hyaluronic acid in Kryolan’s Végétalie Vegan natural cosmetics range is completely vegan and cruelty-free. So, you can use it with a clear conscience when you choose the vegan variation.”

Kemp concludes, “Choosing your make-up or skin care products is a learning process. There is no ‘one size fits all’ with all the varying skin types, sensitivities, allergies and tones the human race is composed of. Start by researching what goes into the products you use, and you can learn through trial and error as you go. Most stores that stock global make-up brands like Kryolan also have educated consultants who can help you find the right fit. You can also visit the Kryolan SA Pro-Tips page for a few helpful hacks.”

References:

https://thedermreview.com/isododecane/#:~:text=Isododecane is an emollient, which,foundations, concealers, and conditioners

https://www.icsid.org/uncategorized/can-candelilla-wax-be-used-in-hair-products/

https://cen.acs.org/business/consumer-products/Hyaluronic-acid-biobased-medical-cosmetic/99/i16

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Issued By: The Lime Envelope
On Behalf Of: Kryolan SA
For Media Information: Bronwyn Levy
Telephone: 0760781723
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT KRYOLAN
Kryolan is a professional make-up brand founded in post-war Berlin in 1945 by Arnold Langer, who had a passion for theatre and science. Since then, Kryolan's collection has grown to include over 16000 products, catering to a wide range of faculties within the make-up industry. Kryolan's six fields of competence are TV & film, fashion, body art, theatre, SFX and consumer.

For more information on Kryolan, visit https://za.kryolan.com or contact +27 11 786 8598 or +27 11 786 8521.