The www.mymostbeautiful.com online baby competition is back for a 2nd year and looking for South Africa’s most beautiful babies. Due to popular demand, the qualifying age group has been extended to babies between the ages of 0 and 36 months. The competition celebrates the beauty and diversity of babies across South Africa and all entries will support this year’s nominated charity, the ‘Mater Domini Home’, a treatment centre that gives hope to pregnant women in crisis and those suffering abuse.

The baby who is voted to first place with the most votes will win the grand prize of R100 000 (R50 000 more than last year), and R15 000 for the 2nd runner up and cash prizes for the remaining top 8 finalists. Both the competition and voting start on the 2nd of May with the top 50 entries being announced on the 20th of June.  Entry is FREE and easy; Parents can simply upload their baby’s picture onto the www.mymostbeautiful.com website free of charge and bring their entry to life with added descriptions, videos and photos and then… get all their friends and family voting!   

Registration and voting is open for seven weeks from the 2nd of May till the 20th of June after which the top 50 will be selected. Voting will then open again for the title of myMOSTbeautiful.com BABY 2016 from the 20th to the 27th of June. The winner of South Africa’s most exciting baby competition will be announced on 28th June 2016.  

Chief Marketing Officer for www.mymostbeautiful.com, Monique Elliott is delighted to be part of the second mymostbeautiful.com BABY contest.  “I cannot wait to see this year’s adorable entries! Being a mother myself, I feel that the contest really brings the parenting community together and serves as a source of information and entertainment, a place where moms can really connect and share. I am also extremely proud that mymostbeautiful.com will be supporting the Mater Domini Home this year and through this competition and our circle of moms, we hope to return the positivity and joy that they’ve bestowed on the many mommies they have been able to help thus far!”   

Best known to South African audiences as Katlego Sibeko on SABC3's Isidingo, the glamorous and graceful, Kgomotso Christopher will be a celebrity judge for the competition.  Kgomotso is also mother to two gorgeous kids, Lesika (8) and Larona (7) and really excited to be part of this year’s campaign. “It's great to be part of such an initiative. Motherhood and raising a little baby is such a special and happy time for most women. It's fantastic that the competition gives mother’s the chance to celebrate and of course show off their beautiful babies. It is even more special that through the competition, less fortunate moms will also benefit and be given a chance at enjoying what should be a happy time for all mothers” added Kgomotso.  Sharing the judges seat with Kgomotso will be Megan Taljaard (Mater Domini), Sheree O’Brien (owner of Splakavellis Management) and baby photographer, Tiffany Lumley.

Big Baby names have also come out in support as sponsors of the competition this year; Huggies (primary sponsor) alongside King Price Insurance, Cherubs, Mama Mio, MOM Diary, BuchuLife, Annabella Mater and Snowflake.

Huggies®, a household name in every new baby and parent’s life, know that every minute spent with your baby is precious. This is why they’ve chosen to honour these moments by supporting the www.mymostbeautiful.com baby competition.   Visit www.huggies.co.za for more information on their products.  

King Price Insurance was voted Best Short-Term Insurer and Best Newcomer at the South African Service Awards for “treating their clients like royalty”.  One can even visit their website for a free quote www.kingprice.co.za .   

To enter and for more information on the competition please visit www.mymostbeautiful.com