16 March 2022

Snoop is Back! In Style with G- Star RAW and Snoop Dogg

Submitted by Thembi Sibisi
Snoop is Back! In Style with G- Star RAW and Snoop Dogg

The Next Episode of Snoop Dogg x G-Star RAW has launched. This season, we're taking it back to the golden-age of casual denim with our true hero of the era. G-funk style with a 90's vibe. Boasting a relaxed fit, wide-cut leg, the retro-inspired range serves as a modern twist to classic ’70s silhouettes.

G-Star RAW is continuing their partnership with hip-hop icon Snoop Dogg for the second season. The rapper shows off his distinctive style through a series of authentic looks from the G-Star RAW Hardcore Denim collection.

This Snoop Dogg X G-Star RAW campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humour, style and backside appreciation.

“In this crazy ass world we need to take a step back sometimes and appreciate what we got,” Snoop Dogg 




The design of this Utility PM jacket features flap pockets with additional side entry pockets. Hidden snap closures ensure a firm closure. Volume is created at the back by the folded pleats at the edge. Shoulder loops with a 'strike through' stitch and the contrast colored collar create even more detail to this denim jacket



Service shirt Pocketony is designed in a straight fit and offers deep flap pockets to the front. Looped tapes add detail to the chest and upper back. The buttonhole at the revere collar allows for a full closure of the collar.


R 2,899.00

Details from authentic French workwear chino's of the early 20th century inspired the design of these Grip 3D jeans, visible through the slanted front pockets and the triple needle reinforcement stitching. In contrast a relaxed tapered fit is chosen referring to the 90's skate culture. The 3D effect at the inner knee seam and outer knee pleat add ergonomic shaping to this versatile pair of G STAR denims.



Boyfriend shirt Officer is cut in a loose fit with a curved hem and has a sewn on button closure. The cargo pockets at the chest offer a 'stitch through' embroidery line with a loop on top. Also at the upper back loops are added. The side slits complete it.


R 1,699.00

This unisex hooded sweater is designed for those of you that love the transition to more oversized fits. The hood offers an Integrated tape to allow for a tighter fit. This unisex hoodie shows long sleeves with a ribbed finish alike the waist and a roomy kangaroo pocket. The embroidery at the chest and the graphic print at the lower back are inspired by old school artwork techniques, reminiscent of the boogie-oogie-oogie.

The collection is available online now www.gstarraw.com.

For more information about Snoop season, please check out and join the conversation on any of our social media platforms:

  • Instagram: @gstarraw_za
  • Facebook: gstarraw.za
  • TikTok: @gstarraw
  • Twitter: @GStarRAW

About G-Star RAW
Since 1989, G-Star RAW has pushed the boundaries of denim design, manifesting its own vision of the future by introducing “luxury denim” for the streets through pioneering styles. Hardcore Denim is the philosophy that expresses the brand’s obsession with denim, the cloth, the craft and the history. It pushes G-Star to invent,

explore and take craftsmanship to another level - down to the smallest detail - and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at its core, the brand pursues to define the next generation of denim with respect for people and planet.

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