Cape Town, December 2020- Lily Label will be heating up our summer this season with their luxurious range. Good news is you can now shop your favourite swimsuits from their interactive space in the EGG.

What is the EGG you ask? Recently launched in Cavendish Square, Cape Town, EGG is a multi-brand omnichannel retail store, taking up 2700SQM, that offers up to 250 small, medium and micro enterprises (SMME’s) the opportunity to gain access to a retail space in the heart of South Africa including an e-commerce platform managed by EGG on behalf of all brands.

Local brands that are underrepresented in physical shopping centres have now been given an incredible opportunity to interact alongside established brands in a virtually enhanced incubator. EGG provides brands a platform to stand on and an ecosystem to thrive and grow.

Prepare for the ultimate summer and shop from the Lily Label space, alongside some of our favourite brands including; Swiitch Beauty, Skoon, Converse, Float and many more. You can find the EGG retail experience on the first and mezzanine floors in the space that was previously occupied by Edgars.

About Lily Label
Lily Label is a proudly South African and sustainable swimsuit line offering designs that are romantic, artistic, luxurious and feminine- perfect for the modern woman. Each swimsuit is designed for perfection, after months of meticulous planning,  in view of the ocean in Cape Town, South Africa. With an acute attention to detail and flawless finishings that offer features such as high shaping power and long-lasting quality. Lily Label offers luxurious swimwear made with the greatest amount of attention to detail and with a variety of designs and colours to choose from. From bikinis, microkinis, bandeaus and one-pieces, you are guaranteed to find a flattering style that shows off your most loved assets.