19 April 2022

Pandora introduces new charm in Support of UNICEF to Help Young Minds Shine Bright

Submitted by Nabo Mngomeni
Pandora introduces new charm in Support of UNICEF to Help Young Minds Shine Bright

Pandora introduces its new limited edition Lightbulb dangle charm, a continuation of its Charms for change initiative in support of UNICEF. The glow-in-the-dark charm has been designed to represent a brighter future and to celebrate the potential of every young person worldwide, with 15€ from each charm sold donated to UNICEF. 

The Pandora for UNICEF charm is made with blue glow-in-the-dark glass, reflecting light all day and night, and symbolising that every child can let their potential shine. Marissa Saretsky, Director of Corporate Sustainability comments: “We all have a role to play in empowering the young minds of the next generation. Proceeds from this charm will help UNICEF provide young people and children all around the world with opportunities to learn and shine bright.”

The new Pandora for UNICEF Glow-in-the-dark Lightbulb Double Dangle Charm celebrates the potential of every young person worldwide

Pandora is supporting UNICEF’s work across the world to help provide children and young people with opportunities to learn, express themselves and find work in the future. Through Charms for change and other initiatives, Pandora and its fans have so far donated $6.2 million for UNICEF and their important work, which has contributed to UNICEF reaching 17 million girls and boys to date. With support from Pandora, UNICEF has for example trained tutors and educators in Guatemala in communication strategies and using technology to overcome educational barriers further brought on by confinement during the pandemic.

In China, Pandora’s funding went to support UNICEF’s project to train school PE teachers, who then helped over 336,000 students in 500 rural schools to better enjoy and

develop through sports. Another 120,000 students and 6,000 teachers have benefitted from UNICEF’s Social and Emotional Learning resources and support in China. And in Nepal, Pandora is supporting UNICEF’s initiatives to help vulnerable children and adolescents develop skills and create change not only in their own lives, but also in

their communities. 15€ from every purchase of the Lightbulb dangle charm is donated to

UNICEF’s programmes around the world, allowing Pandora fans to show their support for UNICEF and its core work in ensuring every child not only survives, but also thrives.

Join the conversation and show support: #PandoraforUNICEF with #Charmsforchange

The Charms for change Glow-in-the-dark Lightbulb Double Dangle Charm retails for 59€ and is available worldwide, online and in selected stores, from April 7th – July 7th 2022.

Find more information on Charms for change here: www.pandora.net/

universe/pandora-for-unicef/

#PandoraforUNICEF #CharmsforChange

Local PR contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT PANDORA

Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,000 points of sale, including around 2,700 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 26,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19.0 billion (EUR 2.5 billion) in 2020.

Support young voices: for every Pandora for UNICEF charm sold between April 7th 2022 and July 7th 2022, Pandora will donate €15 of the purchase price per charm to UNICEF’s work for children and young people, including education, gender equality, rights awareness, personal empowerment and civic engagement programmes. Learn more at www.pandora.net/universe/pandora-for-unicef/

Non-endorsement
UNICEF does not endorse any company, brand, product, or service.

Non-beneficiary
Images used are commercially licensed. The children featured are not beneficiaries of UNICEF programmes.

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