MARVEL x Pandora Digital Experience Assemble your heroes and save the universe in this new immersive challengeSubmitted by Thembi Sibisi
See the MARVEL universe team up with Pandora in a unique and immersive digital experience
This spring, Marvel Cinematic Universe and Pandora invite you to channel the strengths of a team unlike any other and complete your mission to save the universe from Thanos in an exciting new digital experience.
To celebrate the first ever MARVEL x Pandora jewellery collection launching on February 17th, Pandora has worked closely with MARVEL to create the digital challenge that connects the world of collecting Pandora charms and the legendary Marvel Cinematic Universe. Fans must assemble a team of heroes and go on a multi-level mission to save the world and destroy the Infinity Gauntlet. For every mission completed, there will be a chance to enter to win a Pandora bracelet.
Take on the challenge, complete your mission and enter for a chance to win a Pandora bracelet.
Joanne Crawford, Vice President of Owned Digital at Pandora, comments: “It has been an exciting challenge integrating two story-driven universes. We worked closely with the amazing MARVEL designers to create our real-world charms, capturing as many life-like character details as possible, and we brought that same level of attention to the digital world. This experience mixes gamification with collectability and storytelling – the perfect combination of the MARVEL universe and Pandora.”The MARVEL x Pandora jewellery collection uses a mix of metal finishes, textures and enamel applications to bring to life the iconic characters of the MARVEL Universe as instantly recognisable, yet awe-inspiring charms that represent each hero’s strengths.
Assemble your heroes and show the world what you stand for as you work to save the universe from destruction.
Explore the new digital experience here
Press Room PRThembi Sibisi
public relations & press office specialists As PR pros, we’re the storytellers – sharing client stories to reveal their true “why”! We build fashion brands from the ground up, seeding their beautiful product in all the right places, connecting with all the right influencers, media and celebs. Through consistent innovation, Press Room has grown to be one of the top full-service lifestyle PR Agency and Press Offices in the Country!