07 June 2022

Are you ready to become the baddest, realest Boss B*tch!

Submitted by Kaylin Van Der Vent
Are you ready to become the baddest, realest Boss B*tch!

Strawberry Lips is offering its fans the opportunity to add ‘boss b*tch’ to their repertoire with the launch of its new campaign.

Are you the whole damn cake with a cherry on top? Are you a successful stunting strategist? Are you ready to shake up the beauty industry and leave it begging for more? Then you may just be Strawberry Lips cream Liqueur’s next Boss B*tch.

As a brand that is at the forefront of supportive female empowerment initiatives, South Africa’s best strawberry flavoured cream liqueur, Strawberry Lips, is once again inspiring up-and-coming entrepreneurs - this time with its Boss B*tch campaign.

For Strawberry Lips, there’s nothing more powerful than sisterhood – it lifts you; it picks you up and dusts you off when you stumble; it pushes you to fight harder and raises a glass of Strawberry Lips when you win. Because making it in this world is not just about getting that coin – though don’t get us wrong, we love to see it. But honey, it's about being the bestest boss b*tch out there and having your name on everyone’s lips. And the only way to get there is with a little help from your squad.

And, what better friend to help you reach for your dream than Strawberry Lips? Just ask Johannesburg designers and besties Anthovene Burricks and Mosa Kgoa. Both Anthovene and Mosa studied fashion together at Stadio, but this budding friendship would surpass their student days and lead them to become business partners. Together, they aim to provide their customers with a wearable “experience”. “Fashion has always been a passion of ours - it is one of the mediums we use to express ourselves,” they explain. “We love the idea of making wearable art.”

“Our future expectation is to create an inclusive and genderless fashion brand. We also hope to explore different avenues in which we can utilise our creativity, whether it be photography, graphic design, styling or interior design.”

Recognising that hustler energy, Strawberry Lips knew it had to do what it could to nurture this journey. So, at its most recent fan-focus event, Pink & Wild, it placed Anthovene and Mosa at the front and centre to give fans an exclusive look at this bold new fashion movement with an intimate fashion show. 

At Strawberry Lips’ first Pink & Wild party at The Empire Conference and Events Venue in Johannesburg on Saturday, 21 May 2022, fans were treated to a stellar line-up of the hottest female DJs: Strawberry Lips’ ambassador Lady Amar, and her close friends DJ Zinhle, Coco Brown and Bella Daige, as well as a pamper session by sponsor Sorbet. But, the special feature was the game-changing designs by Anthovene and Mosa on display.

Speaking on the chance to show their passion to audiences, the designers said, “It's incredibly hard to find opportunities in the fashion industry and for that, we're thankful Strawberry Lips afforded us this spotlight, and it was a fun event to be a part of.”

It’s time now to pass the pink-glitter baton on to our next rising star. Do you think you have what it takes to be Strawberry Lips’ next Boss B*tch? Then head to its Facebook or Instagram and slide into Strawberry Lips’ DMs. Share your Boss B*tch plans on how you are going to take over the beauty world – and if they love it, you might find yourself as one of our monthly winners.

Every month, Strawberry Lips will select a worthy Boss B*tch to send on a beauty course of their choosing and make their dreams a reality. What are you waiting for? Snatch that crown now!

Paddington Station PR

Established in 2012, Paddington Station PR is an award-winning brand communications agency servicing client throughout South Africa. Led by a senior management team, the agency is driven headfirst and supported by a posse of forward-thinking individuals that represent the youthful essence of South Africa today. Our size and attitude allow us to be nimble and also pushes us to be the best we can be at all times to deliver strategies and campaigns that hit the mark and drive real impact. Backed by a 25-year knowledge base and a global network, we incorporate a proactive process that is designed to inspire and shift today's consumer to connect, collaborate and communicate. Proud member of Brand Council SA.