Monday, 20 July 2015

Go Blonder & Bolder without Damage or Breakage with OLAPLEX

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Go Blonder & Bolder without Damage or Breakage with OLAPLEX

Have you heard about the “wonder product” that has taken the haircare industry worldwide by storm? It’s called OLAPLEX and it is now available in over 400 salons (growing daily) in South Africa.

Your salon experience will never be the same again. With this revolutionary product you can #repair #protect and #discover a whole new world of colour and endless styling possibilities. The only thing that OLAPLEX changes is EVERYTHING!

OLAPLEX repairs and rebuilds broken disulphide hair bonds caused by chemical processes such as colouring or using thermal heated tools before any damage is done to your hair. These processes break down disulphide bonds that are essential for hair elasticity, health and strength. You can choose to use OLAPLEX as a pre-treatment or alongside your colouring or lightening or both in cases where your hair is damaged and you want to colour or lighten. 

Unlike conditioning or protein treatments OLAPLEX repairs the hair from within. This is precisely why it’s dubbed the “holy grail for hair colour” by Hollywood’s A-listers including our very own Charlize Theron. OLAPLEX is genius and affords you the opportunity to get more out of your salon visits.

Here’s how it works: your hairdresser starts off with the OLAPLEX No.1 Bond Multiplier by adding it directly into your lightener or colour. After rinsing colour from your hair, he/she applies the OLAPLEX No.2 Bond Perfector for a minimum of 20 minutes then it’s time for a rinse, shampoo, and condition. Your stylist can even leave it in your hair to use as a cutting lotion.

It doesn’t end here, you can go home with OLAPLEX No.3 Hair Perfector to maintain your hair’s health at home, in between salon visits. It is not a moisturiser, so you should continue washing your hair with your favourite shampoo and conditioner after using it.

You’re going to love this. OLAPLEX works on everyone! It’s been tested on virtually every hair type and it works! Be it Asian, Caucasian, African Ethnic groups, previously chemically processed and virgin hair. Remember, OLAPLEX is an in-salon service. You need to ask your salon/hairdresser for the treatment. Go on Get #Olaplexed today!

Like/Follow and Share selfies of your #Olaplex experience with us on Facebook and our other social channels. For more info visit our website.

Media Enquiries:

OLAPLEX South Africa                                                    

Name: Lars Fischer
Title: Managing Director
Mobile: (086) 010-4411 / (011) 608-4191
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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