Wednesday, 10 September 2014

Hungry Lion Calls on SA to Help Break World Record

Submitted by 

11,000 Pieces of Free Chicken Served on Heritage Day

Cape Town, 9th September, 2014 – As all of South Africa celebrates Heritage Day on 24th September, residents of Cape Town are invited to make history with Hungry Lion by breaking the Guinness World Record for the world’s largest serving of fried chicken. 

Over 11,000 pieces weighing over 1.1 tonnes (1,100kg’s) of King Sized chicken will be served from a mega 4 metre high version of the Hungry Lion’s iconic Pride Bucket at the Liberty Promenade Mall in Mitchell’s Plain. 

Participants will enjoy the delicious chicken with a free Coca-Cola and will be awarded throughout the day with spot prizes and entertainment provided by Coca-Cola and TopStars AllStars.

“The event is the culmination of our popular ‘Lucky Bucket’ campaign which has seen over 1.5-million digital voucher downloads and has resulted in double-digit sales growth for the brand,” says Tashalene Reid, Brand Marketing Manager at Hungry Lion.

“We have handed out over R6.9-million in prizes since the inception of the campaign and our R100,000 grand prize winner will be announced on the day.” She explains that the purpose of the event is to show how we live up to our brand promise of giving Mzansi MORE, we couldn’t think of a better way than to put smiles on the faces of at least 11,000 people on Heritage Day.

“We chose Cape Town as the destination to break the record because of the generosity of the people of the city but at the same time are ensuring that we give everyone the opportunity to participate by going into any Hungry Lion store and sharing our Heritage Day Feast with the whole family,” Reid adds.

Four years ago the the record was broken by KFC in Kentucky, Louisiana with a weight of 907kg in celebration of their 70th birthday. 

The most recent record was broken on the 23rd of September 2011 in Japan by the Qatar Food Company at the Karaage* Festival weighing in at 1,076kg. 

Join Hungry Lion in bringing together friends and family throughout Mzansi to celebrate the diversity of our proudly South African heritage.

For more information visit: www.hungrylion.co.za or join the conversation on https://www.facebook.com/hungrylion or Twitter: @HungryLionSA #LuckyBucket #HeritageDayFeast *Karaage is a Japanese fried chicken dish that uses boneless chicken and a potato starch batter. It is becoming increasingly popular in some parts of the Western United States where it is colloquially referred to as 'JFC' (Japanese Fried Chicken).