Fashion & Lifestyle

Friday, 17 July 2009 16:04

Big Blue launches 4th annual Makhulu Polane design competition

{pp}The annual Makhulu Polane t-shirt design competition is open for entries. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh homegrown talent, and entries are received each year from graphic designers, fashionistas, daydreamers, students, illustrators and frustrated corporate workers who dream of design fame and winning the Makhulu Polane title.

This year’s design theme is ‘Love-Africa’ – Big Blue is not looking for the usual clichéd boerewors-afro-braai shpiel, but want designs that creatively celebrate Africa as a continent. Entries are open to anyone who feels they have an original t-shirt design that fits the design theme; the winning designer receives R20 000 in cash and their t-shirt will be sold in all Big Blue and Kitsch+Kool stores nationwide for two months.

The name ‘Makhulu Polane’ was created using two local languages and very loosely translates as Big Idea. It has become a unique SA brand in its own right and a highly anticipated event on the annual design calendar. Makhulu Polane is a unique marketing concept that reaches both online and offline audiences and translates into real sales.

View some of the top 2008 ‘Funny-Galore’ designs here Designs do not need to be digitally created – they do however need to be submitted via the Big Blue website hand drawn illustrations can be scanned and uploaded.

Competition closes for entries on 15th September. The award winning Makhulu Polane campaign is an original, annual event that encourages and celebrates South African design. Show us your Makhulu Polane and we’ll make you famous!

Contact Information:
Melissa Attree,
GetOn eMarketing
This email address is being protected from spambots. You need JavaScript enabled to view it.
083 556 4805
011 447 4526
melattree on twitter

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