"We are very proud of the products and services that Interflora South Africa offers, yet we felt that there was a gap in the market for those occasions when our clients required flowers specifically as gifts for men" says Sharon Louw, CEO of Interflora South Africa. "The new range of hampers feature bottles of popular wines as well as flowers attuned to male recipients. We have aimed to create a range that is not only acceptable for men, but also enjoyable".

The new range of gift hampers features a selection of wines tastefully arranged in a wooden display, complimented by Interflora flowers to complete the look. The existing product range does provide options for male recipients; however the establishment of the new range will be the first products in a male-focused category from Interflora South Africa. The new product range on the Interflora website makes sending gifts on occasions such as Father's Day and Bosses' Day far easier.

Father's Day flowers have been a relatively scarce commodity until now. The new range from Interflora provides the perfect occasion to send dad a gift. The third Sunday in June is an annual opportunity for sons and daughters to show their appreciation for the unconditional love and care their fathers have shown them at all times.

Bosses' Day is celebrated on the 16th of October and is an opportunity for employees to show appreciation and respect for their superiors with a smart gift. The new Interflora range offers wine hampers perfectly suited to male bosses, managers and superiors, and the online ordering and delivery services allow employees to have the gifts delivered to their boss' door.

In the corporate field it is customary to send gifts to mark special occasions such as promotions, retirement or other business-related milestones. The new range from Interflora South Africa offers the perfect way to congratulate a male colleague or client with a flower and gift hamper.

"We decided that minimalistic flowers accompanying popular South African wines were most suited to male gifts," says Louw. "We've found that men tend to enjoy warm and striking colour in simple flowers more than pastel shades so we based the wine hampers on what men favour the most."