WRANGLER 

7 ICONS

THE RECIPE TO GREAT DENIM 

THE MARK OF QUALITY AND CRAFTSMANSHIP

The mark of quality, heritage, and craftsmanship, Wrangler’s 7 Icons are the same today as they were when first developed in 1947. Each element was designed with functionality and comfort in mind and reinterpreted to meet the everyday needs of the modern denim enthusiast.

The 7 icons formula can be found on the jeans dating from 1947’s 13MWZ to the latest contemporary cut. 

ROPE LOGO

A symbol of action and the outdoors. 

THE WRANGLER PATCH

A symbol of authentic quality denim garments.

FLAT RIVETS

To avoid scratches on the seat.

SEVEN BELT LOOPS

Two more belt loops to make sure your belt is secure.

‘W’ STITCH

Trademark representing the legacy of Wrangler.

WIDE SCOOP PATCH POCKET

A deeper, curvier watch pocket convenient for keys and coins.

YOKE SEAM OVER PANEL 

To secure a wallet in place.

Since 1947 Wrangler has cemented itself as the go-to brand for iconic, authentic western denim wear. Over the decade's Wrangler has stood the test of time by evolving, but staying true to its roots.

Discover the full Wrangler range online at THEDROP.CO.ZA