Converse expands its sustainable outreach with the introduction of Renew Labs-a project led by Converse All Stars to fuel sustainable innovation
A commitment to renew and refresh your previously loved All Stars
The introduction of Renew Labs invites customers to collaborate and contribute to Converse’s mission to create in more sustainable and innovative ways while extending their product life. Renew Labs will provide Converse consumers a premium service, where they are able to revive their previously loved Converse sneakers, from quick clean offerings to rubber sole lining repairs and color customization. The pop-up allows consumers to learn more about Converses’ Renew product offering while spotlighting local sustainable artisans, seamstresses and cobblers.
In addition to the activation space in South Africa, Converse All Stars launched a Renew Labs virtual store on the pacific garbage patch that contains 80MM tons of plastic spread over 1.6MM Square Kilometers, with the aim of closing it down ASAP by donating the proceeds to remove the plastic waste it stands on. The virtual store features a collection of new sustainable prototypes created by the All Stars as part of Renew Labs. Converse Renew Labs will be available in Johannesburg, at Sandton City Centre Court from 30 April to 2 May 2021.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za