Samson is an iconic South African brand that has roots in the liberation movement of the country. Known for its staple product, The Samson Dungaree, which is associated with the iconic image of Mbuyisa Makhubu carrying Hector Pieterson after being shot during the 1976 Soweto Uprising protest, it’s only apt that the brand donates to the school named after the iconic hero.
On the 10th November 2020, Samson took the initiative to donate R10 000 to Hector Peterson Primary school in Dobsonville Soweto. Attended by brand ambassador and actor Eric Macheru, he voiced that “The Samson brand has built a legacy through Hector, and partnering with the school was an extension of that” The proceedings were led by the school’s principal Mr Mzingisi Bonogo who cited how grateful they were for the brand’s donation, and how he hopes the learners will carry Hector Pieterson’s legacy and understand their history.
In addition to the R10 000, Samson also donated 5000 face masks to the school including Eric Macheru who pledged an additional R2 000. The pupils were delighted at the opportunity to interact with one of Mzansi’s well-known actors and had a chance to showcase their dancing skills in a dance challenge whilst they enjoyed complimentary snacks.
Durability. Craftsmanship. Distinction. These principles are not achieved overnight. At 107 years old, Samson is an established brand whose clothing strength is interwoven with South Africa’s history and culture. The Samson blue overall was the iconic workwear for those who worked hard to overcome personal obstacles.
With the increasing hunger for authenticity among young South Africans, the brand has evolved over time and includes a core range of workwear-inspired apparel that has extended into major street fashion. The range includes boiler suits and shorts, carpenter style trousers, kitchen suits and dungarees with an authentic African aesthetic. For more information, please visit samson-sa.co.zaand follow @samsonafrica